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Layered Ink. Presented By: George Trammell. What is Layered Ink?. Layered Ink is an application for your mobile device. It is a way that tattoo artists can get their work out there and perhaps earn some work themselves.
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Layered Ink Presented By: George Trammell
What is Layered Ink? Layered Ink is an application for your mobile device. It is a way that tattoo artists can get their work out there and perhaps earn some work themselves. Socially people get together to see uploaded images and stories about their tattoos and trade messages between one another.
Problems it Addresses As a friend of many artists I go to hang out at shops every once in awhile, but most of the time there is nothing going on. Artists complain about getting work all the time and socially they can send messages out through Facebook but it is so massive a lot of people Don’t get on it just to check for tattoo ideas or artists. Tattoos are increasing in popularity every year but they all go to that one shop everyone knows. What about the guy who is a great artist, gives a better rate, but him or his shop is not well known.
Solution Layered Ink is catered for artists to create a profile showing off their work and where they are located. My app asks for a subscription of $14.99 a year for an upgraded profile or you can sign up for the free one. Advantages of having a paid artist profile is that you can upload endless amount of images to your profile and limitless amount of characters to put in the description. Free profile disadvantages are that you can only upload four images and character text for description is limited to 100.
Target Audience Primary Secondary
Market Research There are a few statistics about tattoos that come from the pew research center, tattoo finder, and vanishing tattoo. Their research was put together in December of 2013 and the statistics I am about to give come from their findings. The annual amount of U.S. tattoo spending is $1.65 billion dollars and 14% percent of all Americans have at least one tattoo. That means 1 of 5 of every American has a tattoo which is about 45 million people and growing every year. There are 21,000 tattoo shops in the U.S. and out of that there are roughly 165 tattoo shops just in the city of Atlanta. Between the ages of 18-40 in U.S. adults about 40% of them have at least one tattoo which is a pretty big percentage. The percentage of people who have tattoos and say the reputation of the artist and or their shop is important is 49% whichmeans half of the people base their tattoo experience on reputation.
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