Hashtag analytics | Complete Beginner's Guide

1. Hashtag Analytics – The Complete Beginner’s Guide A guide by Trackmyhashtag

2. Table of content 1. What is a #hashtag? 2. Types of hashtags 3. Benefits of Hashtag analytics 4. Important hashtag analytics metrics 5. How to get hashtag analytics?

3. What is a #Hashtag? A hashtag is a hash or pound (#) symbol before a keyword or phrase such as #justdoit, #metoo etc. Chris Messina first suggested the use of hashtags to help differentiate content for users with similar interests.

4. Types of Hashtags Branded: A branded hashtag is when a brand creates its signature hashtag to represent the brand on social media. It makes it easier for users to find content, engage or share user experiences. Event & Campaign: An event hashtag is used to promote events aimed at enhancing public relations with the community. It also helps in encouraging users to take part in the event (#oscars).

5. Trending: These hashtags are highly-popular among Twitter users. Brands must track and identify relevant trending hashtags to post along with the content. It not only increases the potential reach and impressions but also helps in generating awareness among users. User-generated: User-generated hashtags are created and popularized by the Twitterverse. They have the potential to become a viral sensation. Brands must track and use the user-generated keywords to build engagement.

6. Benefits of Hashtag Analytics Enhance engagement: Hashtag analytics play a vital role in formulating your content strategy by identifying trending hashtags and ongoing conversations, which results in increased engagement for your content. Analyze competitors: Hashtag analytics tools can analyze the historical and real-time Twitter data of your competitors. It can help you make more informed decisions. Analyzing competitor’s Twitter data helps you in understanding their social media moves. This allows you to implement similar or improved strategies in your Twitter campaigns.

7. Identify influencers: Hashtag analytics identify the most active influencers who are engaging with your content. Influencers are people who can sway the users’ perspective towards a brand or product. Collaborating with influencers presents an opportunity to target their communities and find potential consumers. Content strategy: Hashtag analytics provide valuable insights into your audiences. It lets you identify content that resonates along with insights into audience demographics (location, age, gender, income, and ethnicity). The demographics play a huge role in identifying the target audience and tailoring content to maximize engagement. Lead Generation & conversion rates: Hashtag analytics offers real-time engagement metrics for your campaign. You can also identify potential leads by analyzing conversations and brand mentions.

8. Important Hashtag Analytics Metrics Popularity: Marketers and brands should check the popularity of a hashtag before using them along with the content. Using popular hashtags from trending conversations on social media will lead to more engagement and reach for your brand. Reach and impressions: It is essential to know the reach of your content while promoting a brand. If the reach is low, then you are not using the right hashtags. Hashtag analytics can help you track the reach and impressions.

9. Engagement: Engagement is one of the most crucial performance indicators. If analyzed correctly, it can open new marketing horizons that bring in prospective customers and also improve the overall brand awareness. It can also go a long way in driving traffic to your brand’s website and other social media channels. Users: It is essential to track hashtags used by users related to your domain. Using the hashtags that are popular among users will increase engagement and help build conversations for your brand. Hashtag analytics tools can help you identify the popular keywords used by Twitter users. Using these keywords can help in increasing the SEO rankings for your content.

10. How to get Hashtag Analytics? As you are now aware about Hashtag analytics, its benefits, importance and useful metrics, you can now start tracking your social media efforts through TrackMyHashtag. Trackmyhashtag is a Hashtag Analytics tool which can track and analyze performance metrics in real-time or for any time period since 2006. It provides a complete analysis report with lots of useful hashtag analytics. The insights gained after analyzing the data can significantly boost your social media engagement and the conversion rates for your brand. You can use this tool for free to track any hashtag, keyword or account. Now subscribe to its free trial. No credit card required.

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