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Engaging with the Press: Guidelines for Schools

Learn the essential principles of working with the press effectively, including honesty, timely responses, and the importance of clear communication to ensure accurate reporting.

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Engaging with the Press: Guidelines for Schools

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Presentation Transcript

  1. Working With The Press Guidelines • Answer Honestly • Respond Promptly • Reports/Surveys are Public • Don’t Pick and Choose • Avoid Jargon • “I Don’t Know” • Accuracy • Know Reporters • Availability

  2. The Role of Reporters • Help Reporters • Common Errors • The Press and School Board Meetings • The News Conference

  3. What People Want to Know About Schools • News Topics in School • Timeliness • Local Events • Names • Innovation • Evaluation • Controversy • Money • New Positions • Anticipation of Consequences

  4. Types of Stories • The News Story • The Feature Story • The Special Column • The Photographic Story • Editorials • Letters to the Editor • Filler

  5. Quality of Work • Clear, Concise, Simple • Familiar Words • Avoid Jargon • Simple Sentences • Action Verbs • Identify People • Personalize Message • Avoid Adjectives

  6. Getting The News To The Press

  7. News Reporting Form • Name of School: _______________ Date: ______________ • Who: ______________________________________________ • What: ______________________________________________ • Why: ______________________________________________ • When: ______________________________________________ • Where: ______________________________________________ • How: ______________________________________________ • Picture possibilities: __________________________________ • Remark: _____________________________________________ • Reporter: ____________________ Phone: ____________

  8. For Your Information Event: Homecoming Parade Date: Friday, September 15th Time: 2:00 pm Place: Main Street Details: The parade begins at the high school and ends at the football field For Information: Chad Bahnks 932-2151

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