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Diversity: Strengthening Outreach Efforts

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  1. Diversity: Strengthening Outreach Efforts Bev Watford Associate Dean, Academic Affairs Director, Center for the Enhancement of Engineering Diversity

  2. Some Generalizations • Most higher education institutions are similar within groups • Public versus private • Undergraduate, graduate • Carnegie Classification • Location • Support Services • My institution is Virginia Tech NSF - Bev Watford

  3. General Remarks • We are committed to increasing diversity and achieving the educational benefits that result from diversity. • Key Activities that Contribute To Diversity • Federally Sponsored Projects • You must comply with the requirements for participation in federally sponsored programs that seek to promote diversity. • Do not impose limitations beyond those required by the federal grant. • Federal sponsoring agencies modified their requirements in response to legal changes. NSF - Bev Watford

  4. NSF Review Criterion • Broader Impacts • How well does the activity advance discovery andunderstanding while promoting teaching, training, andlearning? • How well does the proposed activity broaden the participation of underrepresented groups(e.g., gender, ethnicity, disability, geographic, etc.)? • To what extent will it enhance theinfrastructure for research and education, such as facilities, instrumentation, networks, and partnerships? • Will the results be disseminatedbroadly to enhance scientific and technological understanding? • What may be the benefitsof the proposed activity tosociety? NSF - Bev Watford

  5. Overview • Networking • To reach a diverse group of participants • Use existing sources of information • Use existing resources • Diversity depends on the subject area • Specific Actions • Step 1: Define diversity Race/ethnicity Sex Geographic Location Income More? • Step 2: Review existing sources and resources – find a contact person or persons • Step 3: Advertising, finding/generating the population you need • Target the population • Cast a wide net NSF - Bev Watford

  6. Contacts within Your State • K-12 Outreach (general) • National Middle School Association http://www.nmsa.org • Affiliates • Virginia Middle School Association http://vmsa.org • Virginia Department of Education • Educational Organizations in Virginia • Department for the Blind and Vision Impaired • Virginia Academy of Science • Virginia Association for Career and Technical Education • Virginia Association for the Gifted • Virginia Association for Elementary School (Secondary School) Principals • Virginia Association of Science Teachers • Virginia Council for Mathematics Supervision • Virginia Schools for the Deaf and Blind NSF - Bev Watford

  7. More… • CHROME • Cooperating Hampton Roads Organizations for Minorities in Engineering • SECME • RAPME • Richmond Area Program for Minorities in Engineering • Apple Ridge Farm • MESA • California, Maryland, others? NSF - Bev Watford

  8. Arkansas Department of Education - Arkansas Education Directoryhttp://arkansased.org/directory/education_directory_06-07.pdf • TABLE OF CONTENTS • State Board of Education.. 1 • Arkansas Department of Education .. 2 • Commissioner ... 2 • Deputy Commissioner..2 • Central Administration .. 2 • Communications...3 • Division of Academic Accountability . 3 • Special Assistant to the. Commissioner. 3 • Special Projects/State Board Office. 4 • Fiscal and Administrative Services . 4 • Human Resources/Licensure .. 5 • Learning Services ...7 • Research and Technology .. 11 • Supplemental Staff ... 14 • Staff Directory...15 • Service Directory ... 27 • State Education Affiliates.. 33 • Arkansas Department of Workforce Education . 34 • Arkansas Department of Higher Education. 36 • Arkansas Division of Public School.. 36 • Academic Facilities and Transportation Education Cooperatives .. 37 • Centers for Mathematics and Science Education 39 • Elementary Mathematics Specialists . 41 • Elementary Science Specialists.. 43 • Secondary Mathematics Specialists . 44 • Education-Related Groups andAssociations. 45 • Private Special Education Service Agencies 48 • Postsecondary Schools ... 53 • Secondary Area Centers .. 53 • Community Colleges ... 56 • Private Colleges and Universities.. 57 • Technical Colleges ... 57 • Universities.... 58 • Public Schools of Arkansas .. 59 • County/District/Superintendent Index . 125 • Superintendent/District Index .. 131 • School/District Index... 135 • Open-Enrollment Charter Schools . 161 NSF - Bev Watford

  9. Contacts Within Your Institution • Diversity Committee/Office • VT • VP for Multicultural Affairs • Center for the Enhancement of Engineering Diversity • Auburn University • Office of Diversity and Multicultural Affairs • Campus Student/Faculty Organizations • (www.vt.edu/campuslife/studentorganizations/) • NSBE ASA BSA • SHPE MANNRS OWF • SWE AISES Black Caucus • AWC CARIBSO Latino Coalition • BGSO BOC VTWomen • Truman State University • Student organizations – cultural • Coalition of African American Women • Hispanic American Leadership Organization NSF - Bev Watford

  10. Local Contacts • Campus Offices • Center for Academic Enrichment and Excellence • Office of Multicultural Affairs • AMP/MAOP • VT Stars • Multicultural Center • Black Cultural Center • AdvanceVT • Upward Bound/Talent Search • SUNY Binghamton • Multicultural Resource Center • Educational Opportunity Program NSF - Bev Watford

  11. Local Contacts • Community Organizations • Girl Scouts • NAACP • Churches • Boys and Girls Clubs • 4-H • Future Farmers of America • PTO/PTA NSF - Bev Watford

  12. National • National Association of Pre-College Directors • www.jhuapl.edu/NAPD/aboutNAPD.htm • National Association of Multicultural Engineering Program Advocates • www.namepa.org • Women in Engineering Programs and Advocates Network • www.wepan.org • National Organization of Black Chemists • http://www.nobcche.org/ • National Action Council for Minorities in Engineering • www.nacme.org • GEM Consortium • www.nd.edu/~gem/ • American Indian Science and Engineering Society • www.aises.org/ NSF - Bev Watford

  13. More… • Mexican American Engineering Society • www.maes-natl.org • National Society of Black Engineers • www.nsbe.org • Society of Hispanic Professional Engineers • www.shpe.org • Society of Women Engineers • www.swe.org • Association for Women in Computing • www.awc-hq.org/ • Association for Women in Science • www.awis.org/ • Society for the Advancement of Chicanos and Native Americans in Science • www.sacnas.org • Society of Mexican American Engineers and Scientists • http://www.maes-natl.org/ NSF - Bev Watford

  14. And… • ASEE • Minorities in Engineering Division • Women in Engineering Division • K-12 Division • IEEE Women in Engineering • http://www.ieee.org/portal/pages/committee/women/index.html • JETS - http://www.jets.org/ • ASME • http://www.asme.org/Communities/Students/K12/Camps.cfm • The Science Page • Science organizations • Fraternities and Sororities • Southern Regional Educational Board • http://www.sreb.org/ • National Association of Diversity Officers in Higher Education (NADOHE) • http://www.nadohe.org/ NSF - Bev Watford

  15. Federal Sources • US Department of Education • http://www.ed.gov/about/offices/list/ocr/edlite-minorityinst.html • Minority Institutions • http://www.ed.gov/about/offices/list/ocr/edlite-minorityinst-list-tab.htmll • HBCU Listing • http://www.ed.gov/about/inits/list/whhbcu/edlite-list.html • Tribal Colleges and Institutions • http://www.ed.gov/about/inits/list/whtc/edlite-tclist.html • Also, HSI, Alaskan Native, Hawaiian Native NSF - Bev Watford

  16. More… • Hispanic Association of Colleges and Universities • http://www.hacu.net/hacu/Default_EN.asp NSF - Bev Watford

  17. Examples of Existing Activities • CEED Office • Center for the Enhancement of Engineering Diversity • Field testing of educational activities for students and teachers • Imagination • Summer day camp for middle school students • C-Tech2 • Summer residential program for high school girls • Pre-College Initiative • 9th through 12th graders • Hypatia/Galileo • AMP/STEP • Summer bridge programs for under-represented STEM entering freshman students • Mentoring (industrial and peer) NSF - Bev Watford

  18. Trends in College Admission: 2000: A Report of a National Survey of Undergraduate Admissions Policies, Practices, and Procedures • Web-based sites/services 86% • Visits to campus by prospective students and their families 83% • Visits to high schools by admissions office or high school relations staff 80% • Direct mailings to prospective students 70% • Toll-free lines for incoming calls 63% • College nights to which several institutionsare invited 60% • Telephone calls to prospective students 60% • College fairs that charge for participation 51% • Recruiting visits outside local geographicarea 42% • Advertising in local newspapers 39% • Advertising on commercial radio/TV 28% • Visits to campus by high school personnel 23% • Advertising on public radio/TV 19% • Promotional films, video, tapes, cassettes, CD-roms, etc. 19% • Advertising on billboards, posters, bus, subways, etc. 15% • Alumni Interviews/recruiters 15% • Visits to non-institutional centrallocations with interested students/families invited 13% • Display booths in central or public locations, malls, etc. 12% • Advertising in magazines 10% • Advertising in high school newspapers 8% • Recruiting visits outside the U.S. 7% VT-STEM - Bev Watford

  19. Who are People Recruiting • Academically talented 58% • Athletes 53% • Adults seeking career change 52% • Racial/ethnic minorities 51% • Students with special talent in art, music, etc. 46% • Out-of-state/district 45% • Students from 2-year institutions 37% • Part-time students 32% • Alumni relatives 29% • Faculty/staff relatives 22% • Students with disabilities 17% • Veterans 17% • Students who can pay full cost 16% • Military personnel 15% NSF - Bev Watford

  20. Some Conclusions • Minority students (64%) were more likely than nonminority (42%) to say that direct mail was very valuable for trying to decide on a college. • Minority students (50%) were more likely than nonminority (32%) to carefully read all materials from colleges in which they were already interested, and minority students (19%) were more likely than nonminority (9%) to carefully read all materials from colleges they had not considered attending. • A higher percentage of minority students (34%) than nonminority (27%) believed that the best time for receiving information from colleges was in the fall of their sophomore year or before. • Minority students were more likely than nonminority to have learned about colleges through college fairs, books such as The College Handbook, and computers in school. NSF - Bev Watford

  21. What Influences Students – Minority versus Non-Minority • College representatives 56% 40% • Materials received in the mail from colleges 55% 33% • Guidance counselor 41% 30% • High-school teachers 31% 23% • News about colleges through TV, radio, or newspapers 31% 17% • Advertising by colleges 20% 10% NSF - Bev Watford

  22. VT-STEM - Bev Watford

  23. VT-STEM - Bev Watford