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No Single Future for radio, TV, or mobile

No Single Future for radio, TV, or mobile. GENEVA, 22 JUNE 2007 Jonathan Marks. Observation. Converged Future demands regional solutions. 10 years community radio. 54 countries, 900 million people…but successful stations are 90% community, 10% radio.

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No Single Future for radio, TV, or mobile

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  1. No Single Futurefor radio, TV, or mobile GENEVA, 22 JUNE 2007 Jonathan Marks

  2. Observation Converged Future demands regional solutions

  3. 10 years community radio • 54 countries, 900 million people…but successful stations are 90% community, 10% radio. • Radio simply extends the coverage area of local, aural culture. • Best stations have evolved themselves, meeting the need of a community. • They need local incentives to be sustainable. NGO dependence not good.

  4. Full of surprises….

  5. Under 10 dollars……

  6. Interviews in West Africa • Because of language challenges, radio stations realise they are becoming guardians of the local heritage • We need to put the lessons of the past into the context of today, in order to prepare of the future. • 1 TB of storage now 300 Euro. Tagging the content is the biggest challenge. • Role of the media is switching from shouting to sharing, acting as a catalyst for conversation. • Global warming, health present huge challenges.

  7. Huge Regional Differences • Case study – Benin – Nigerian border

  8. Success Stories – Northern Benin • Becoming information centre for the community – more than radio. • Providing public access to information • Searching for new funding models

  9. Success Stories – Northern Benin • Are aware of their responsibilities, developed and use their own code of practice. • Government has separated licensing body from an independent group that monitors content.

  10. New business models • Radio stations doing deals with mobile operators. • Revenue sharing on SMS contributions and calls from the right operator. Incentives to call. Free SMS services for farmers. • Mobile operator helping stations with web access. • They need more p2p file sharing within the country.

  11. Everyone works for mobile…

  12. Media Lab in Porto Novo • Putting broadcast technology into a local context • Testing open source alongside commercial solutions • Looking at ways for integrating mobile technology into radio production workflow

  13. Why the combo works in “poor” areas • You can build a 500 watt FM station for 20,000 Euro. • FM Radios are cheap. • Mobile is growing rapidly (Nigeria has 37 million users mid 2007). • These stations beat the national/international competition because they can do local news and languages.

  14. Challenge 4. Radio Must Get Easier to Use

  15. Specific situation where ICTs and local FM stations could work much better After a natural disaster. Period 0-2 years when health & welfare important.

  16. Observation Community radio needs higher priority after natural disasters

  17. That’s why… www.broadcasterswithoutborder.org

  18. Continue the conversation… www.jonathanmarks.com

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