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Marketing Cell Welcomes All Participants

Marketing Cell Welcomes All Participants. Bharat Sanchar Nigam Limited Rajasthan Telecom Circle. SSA Heads Meeting 2-3 rd March’ 2012. 1. Status of Channel Partner. Status of identification of franchisees by SSA level committee. Pendency at SSA level for franchisee-ship:.

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Marketing Cell Welcomes All Participants

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  1. Marketing Cell WelcomesAll Participants Bharat Sanchar Nigam Limited Rajasthan Telecom Circle SSA Heads Meeting 2-3rd March’ 2012 1

  2. Status of Channel Partner

  3. Status of identification of franchisees by SSA level committee

  4. Pendency at SSA level for franchisee-ship:

  5. Status of appointment of Rural distributor & Direct Selling Agent in the SSAs (2011-12)

  6. TARGETS: • SSAs are setting targets as per potential of the territory. • Achievements against these targets are considered for further extension of franchisee-ship.

  7. Performance Management of Franchisees: • Franchisee performance to be evaluated at SSA in first week of every month • Performance Review Committee (SSA Head, SSA Sales Head & RMC) has to review the performance • The performance to be reviewed on following parameters:

  8. So far only Jaipur SSA has reviewed and asked for action against three franchisees.

  9. Achievement Report of franchisees for Q1 (April’11 to June’11)

  10. Franchisees Sale data have been collected from SANCHAR SOFT IMPLEMENTION

  11. Achievement Report of franchisees for Q2 (July’11 to September’11)

  12. Franchisees Sale data have been collected from SANCHAR SOFT IMPLEMENTION

  13. Achievement Report of franchisees for Q3 (October’11 to December’11)

  14. Note: Franchisees Sale data is taken from SANCHARSOFT IMPLEMENTION

  15. New Schemes:

  16. Full Talk Value schemes on C-Top-up for March’12 • Full Talk Value on C-TOP-UP of Rs.250 with 250 local SMS free • Talk Value of Rs.1200 on C-TOP-UP of Rs.1100 with 1200 SMS free

  17. Promotional offers under 2G & 3G Mobile services and CDMA/WLL Services. i) Full talk value equal to MRP on Top-up vouchers / C-top-up / Flexi-top-up to be offered on Top-up denomination from Rs.100 to Rs.999. ii) 10% extra talk value on MRP to be offered, for top-up denomination with MRP of Rs.1000 and above. iii) Where ever, the talk value already offered with top-up voucher is more than the talk value offered at (i) & (ii), the higher talk value already offered will prevail. iv) The above offer is applicable for a limited period with effect from 05.03.2012 to 10.03.2012.

  18. Reduction in Price • DATA CARDS • Discount of 20% on sale price 3.6 Mbps data card up to 31.03.12 • Sale price of 7.2 Mbps PCMCIA data card slashed to Rs. 1600/- • Free 2GB usage for 30 days with FRC of Rs. 55/- • 30% - 40% discount on data plan/RCV of 5,10&15GB till 31/03/12 • EVDO Sale price reduced from Rs. 1499 to Rs. 1199

  19. DSA – regd. Security deposit • Security deposit of Rs. 500/- for Direct Selling Agents under E-Governance project has been waived off.

  20. New RUIM Based prepaid plan “ PARIVAR”

  21. STVs-Azadi Packs

  22. Data usages under - NIC/RUIM/EVDO

  23. Bundled 2G & 3G GSM FWP with Camera - Tariff

  24. GSM based FWP – Sale Price

  25. Incentive to Staff over various scheme Up to 31/03/2012 • On sale of WLL CDMA connections under prepaid Plan 351RJ • Rs. 50/- per connection upto 4 connections sold in a month. • Rs. 100/- per connection if more than 4 connections sold in a month. • On MNP (port in) • 50% of plan or Rs.150/- which ever is less for postpaid commission • Rs. 50/- per connection for prepaid connection

  26. Status of MNP scheme (PORT-IN)

  27. Status of PYARI-JODI connections

  28. Status of YUVA-RAJASTHAN connections

  29. Advertisements of services: • Outdoor activities: Hoardings, Gantries, Bus Shelters, Back lit towers, tree guards etc., are finalised for Alwar, Kota, Udaipur, And Jaipur SSAs. • Electronic Media: Jingles are being given through all FM radio channels in Jaipur, Udaipur, Kota, Jodhpur, Ajmer and AIR • New schemes on departmental hoardings are displayed in all SSAs • Pointers are regularly being given in leading newspapers • Press notes are being given for new schemes

  30. CAF Commission on MNP to Franchisee channelPromotional offer up to 31.03.2012 Prepaid Post paid

  31. OTHER ISSUES

  32. Certificates of satisfactory display of PCO sign boards displayed under the mission “Uniform brand visibility”

  33. Status of Verification of Departmental Hoardings in SSAs:

  34. Utilization of Photographs of Brand Ambassador Presently there is no brand ambassador for BSNL services. Therefore, old display containing any photograph of previous brand ambassadors should be removed immediately.

  35. Thanks

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