1 / 16

StreetStar Magazine: A Look into Urban Music Media Landscape and Growth Opportunities

StreetStar Magazine aims to serve the urban music scene, starting with its first issue in December 2004, featuring insights from notable figures like Jay-Z, Cam'ron, and Sean Combs. Despite challenges like disorganization and low brand recognition, the magazine seeks to expand its reach through collaboration, targeted advertising, and local content focused on underground artists and consumer electronics. Utilizing surveys and focus groups, it gauges consumer interests and aims to position itself as an innovative source for college students passionate about urban lifestyle and music.

kato-phelps
Télécharger la présentation

StreetStar Magazine: A Look into Urban Music Media Landscape and Growth Opportunities

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. STREETSTAR MAGAZINE Rebecca Cummings Sarah Gregory Dan Jozwiak Jessica Roop Joi Sims Stephan Williams

  2. A dollar and a dream... HISTORY • Stephan J. Williams • Perfect 10 magazine • Opportunity at O.S.U • Applied as student organization • Online application • $500 • First issue released in December • Cam’ron • Not much content • Disorganized layout • January 5, 2004 (10:30am) • This wonderful 750 course STREETSTAR Lil Flip

  3. Industry Overview Threat of New Entrants - Free newsletters - High at O.S.U Threat of Rivalry (Competition) - The Source Magazine - XXL Magazine - King Magazine - Vibe Magazine - Columbus, based magazines

  4. Threat of Substitutes - newspapers - books - internet I love this magazine Threat of Suppliers - publisher - writers - photographers Threat of Buyers -buyer power Sean Combs

  5. OPPORTUNITIES -Expand circulation -New distribution channels -Acquire new advertisers/collaborators -Brand extension STRENGTHS -Low Price (Free) -Dedication of staff -Cheaper cost structure -Localized point of view SWOT WEAKNESSES -Small customer base -Low brand awareness and recognition -Lack of collaborators -Lack of monetary backing -Content THREATS -Competitors (stronger financial backing, more subscribers, better distribution) -Low barrier to entry

  6. Research Technique • Focus Group: Eight people that represented the target market in a one-hour discussion • Goal:To generate ideas on potential new content. The most popular will be made into survey questions. I’m focused man… • Survey:Seventy people in the • Columbus area • Goal:To gain demographic • information of potential subscribers • as well as what content is important • to them in music magazines. Jay-z

  7. Consumer Insights • Important content:Local/underground artists, newest electronics, and informative celebrity gossip. • Unimportant content:horoscope, crossword puzzles, video games. • Implementation • Underground Kingz • N Tech • Gossip Folks Eamon

  8. II

  9. Statistics of Survey Results • Local/Underground Artists • Mean=3.641 • STDV=1.417 • Consumer Electronics • Mean=3.429 • STDV=1.41 • Celebrity Gossip • Mean=3.057 • STDV=1.632 Joan Rivers

  10. Marketing Mix Product -Urban Music Magazine -Variety of Content Promotion -Word of Mouth -CABS -Flyers -Sidewalk Chalk -CD Tie in Jam Master Jay

  11. Marketing Mix cont. Place -Urban University Settings -High Traffic Areas -On/Off Campus Events Price -FREE, FREE, FREE -Market Penetration I was just thinking that Alicia Keys

  12. Strategy • Segmentation: Magazines  Music Magazines  Urban Music Magazines • Target Market:College students in urban university towns who have a particular interest in urban music. • Positioning:Innovative, informative, and entertaining source for the urban lifestyle.

  13. Future • Expand to other large universities in urban areas • Tailor the local viewpoint to national markets • Continuous research and quality improvement of content • Create awareness by building the brand • Obtain distribution contracts to gain exposure

  14. Come on Uncle Scrooge, relax. StreetStar has to get some of the money…we can’t keep it all. Bill Gates

More Related