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Stavanger 16.03.2010

Stavanger 16.03.2010. Henrik Bang-Andreasen. The Seaproof Lessons Learned. Our Experience:. Our background. Seaproof Solutions – small specialised company Our mentor from BP – Super Major. Our ambitions. Making business in UK How to sell our stuff in UK Why so difficult ?

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Stavanger 16.03.2010

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  1. Stavanger 16.03.2010 Henrik Bang-Andreasen

  2. The Seaproof LessonsLearned Our Experience:

  3. Our background Seaproof Solutions – small specialised company Our mentor from BP – Super Major

  4. Our ambitions • Making business in UK • How to sell our stuff in UK • Why so difficult ? • How do we get in; • Where is ”our stuff” sold in the value chain

  5. Mentor direct inputs • Workshop – broaden up – narrow down vision • Facilitated meetings with head of Subsea department • Arranged demonstrations of how procurement of services/products worked in BP • Agreed to discuss our strategy planning for entering UK

  6. Our plan • Set up partnership with company in business in UK • Sharpen strategy • Competitive edge • Differentiators • Identify key potential clients

  7. Our activity outside the plan • How to get in the pipeline to BP • We got the right contacts – why not give it a try • Trying to finalise and push for partnership within timeline of the program • Mentor may assist you looking at a strategy “from the other side” but obviously there is no time or sense in executing with assistance from Mentor

  8. Has the program helped Seaproof in UK • Yes • At first we were disappointed – the strategy cut to the bone, difficult to create similar competitive situation in UK and capitalize on this as in other markets • Then Yes – we have been able to find areas where our competitive edge is good in UK and we have ongoing business and develop business

  9. Lessons learned • Get a sharp Strategy for the program • Go for lean & mean, make it for your best shots • Set a mission plan – make few (very few) objectives you will have time to cover within the program • Scale down to a bare minimum of objectives • Get it approved with your Mentor • Agree “between program activity” with Mentor • Start now – you are already late

  10. Good Luck Henrik Bang-Andreasen. Managing Director, Seaproof Solutions, Norway www.seaproof.com

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