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Jim Fowler, CEO and Co-Founder of Jigsaw, discusses the innovative approach to open source software adoption in business data management. With 8 million contact records and a member-driven model, Jigsaw emphasizes the importance of community and user-generated content (UGC) in maintaining a comprehensive business directory. The company showcases its strategies for involving members in data contributions and the impact of maintaining updated records. Learn how Jigsaw balances depth and breadth of information while continuously improving its business model.
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User Generated Content – ASIDIC Spring 2008 Jim Fowler CEO and Co-Founder March 17, 2008
Alexa Rank of 9! Wikipedia Traffic
What is Jigsaw? • Online Business Directory • Business Contactand Company data • Members Build and Maintain the Database
100% Complete Data (including email) 72% Direct Dial Phone # Business Cards 8M Contact Records
Companies 800K Company Records
Depth vs. Breadth of Content Number of Records Encyclopedia Britannica Encyclopedia Britannica Depth of Records Encyclopedia Britannica Wikipedia
90/9/1 Rule of UGC Updated Records on Jigsaw
Employ the Tom Sawyer Effect 500+ Rated Data Contributions 75+ Rated Data Contributions 25+ Rated Data Contributions All Jigsaw Members
Yin and Yang of UGC • Yang • Wild West • Managing Community • Yin • Deep and Wide Data • New Business Model • Constantly Improving • High Margins
Thank You! Jim Fowler CEO fowler@jigsaw.com T. 650.235.8420 F. 650.235.8425 2 Waters Park Drive, Suite 250 San Mateo, California 94403 www.jigsaw.com