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The Importance of Public Participation and Outreach in Project Development

The Importance of Public Participation and Outreach in Project Development. Gary Flunoy – Business Outreach/Public Involvement Coordinator August 27, 2009 Arusha, Tanzania. Public Involvement Overview. Partnering with Stakeholders Designing a Public Involvement Program Best Practices

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The Importance of Public Participation and Outreach in Project Development

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  1. The Importance of Public Participation and Outreach in Project Development Gary Flunoy – Business Outreach/Public Involvement CoordinatorAugust 27, 2009Arusha, Tanzania

  2. Public Involvement Overview • Partnering with Stakeholders • Designing a Public Involvement Program • Best Practices • Example of a Successful Public Partnership in Transport and Non-Transport

  3. Creating a Public Involvement Plan • Clearly define purpose and objectives for initiating public dialogue • Identify affected stakeholders • Identify techniques and tools

  4. Creating a Public Involvement PlanCont…. • Create effective notification process • Create education and assistance techniques • Follow-through by decision makers to demonstrate that input was seriously considered

  5. Partnering is Key to a Successful Project • Elected officials • Community & Business leaders • Impacted businesses • Impacted organizations • Impacted residents

  6. 20-Mile Light Rail Line

  7. Light Rail Vehicle • 50 Vehicles • Insulated car bodies to reduce cooling loss

  8. Future High Capacity / Light Rail57-Mile System

  9. Above and Beyond NEPA’s Public Involvement (PI) Requirements • Diverse Team • Team on-board throughout entire process (Planning, Design, Construction) • Continuous community outreach and opportunities for public input/feedback • Consistent staff throughout

  10. PI Program Goals • Identify stakeholders • Know stakeholders on personal basis • Determine the most effective method(s) for communication • Encourage public input • Provide a one stop shop for stakeholders

  11. PI Area Coordinator Roles • Liaison between project and community • Human face of the Project • Knows and understands the community • Issue resolution • Translate technical information

  12. PI Staff Methods of Communication • Door to door canvassing • Public open house meetings for planning, design and construction phases • One-on-one meetings with individual stakeholders (2,000+)

  13. PI Staff Method of Communication cont… • Regular participation at neighborhood and business group meetings and community events

  14. PI Program Committees • Project Advisory Committees • Urban Design Task Force • Accessibility Oversight Committee • Regional Rail Arts Committee

  15. Business Statistics • Approximately 3,800 business stakeholders • 27 business outreach partners • 5 Government agencies • 7 Chambers of commerce • 3 Management districts • 2 Universities • 10 Business service providers

  16. Business Outreach Program Based On • Input from peer cities • Integration of best practices • Input from public on potential program

  17. Purpose of Business Outreach Program • Minimize construction impacts • Create positive public relations image for agency/city • Establish lines of communication with the impacted business community

  18. Benefits of a Business Outreach Program • Sets businesses up for success • Builds positive relationship with community • No complaints / No phone calls to elected officials

  19. METRO Business Outreach • Staffing • Public Involvement Manager • Business Outreach Coordinator – Phoenix • Business Outreach Coordinator – Tempe & Mesa • 6 Community Relations Coordinators • 4 Community Advisory Board (CAB) Specialists

  20. METRO Business Outreach cont… • Construction Outreach • 24-hour hotline • Traffic circulation plans • Construction Signage Program

  21. METRO Business Outreach cont… • Business Outreach • METRO MAX Program • One-on-One stakeholder meetings • Community Advisory Board (CAB)

  22. Community Advisory Board (CAB) Program • Key component of METRO’s Construction Outreach Plan • Composed of residents and business representatives from the community adjacent to the alignment • Serves as a voice of the community between the Project and stakeholders • Provides stakeholder feedback to Project and contractors

  23. CAB Program cont…. • Reports CAB meeting information to stakeholders • Identifies issues related to the contractor’s interaction with and response to community • Members evaluate contractor’s performance as it relates to minimizing impacts to the community • Determines rating used for awarding incentives

  24. METRO Business Outreach cont… • Program Statistics • Construction Signage Program: 1212 a-frame signs & banners • Management Technical Assistance Program: 329 businesses • ASU Market Needs Assessment: 128 businesses • METRO MAX Program: 274 businesses • METRO MAX Distribution: 400,000 brochures

  25. Next Steps • Conduct exit survey of all businesses to determine effectiveness of program • Update program • Establish team and budget to carryout program • Implement program as part of the MAG Regional Transportation Plan (RTP)

  26. Program Development • Establish baseline program • Develop programs to mitigate against construction impacts • Establish construction hotline • Develop construction signage program • Develop community advisory board for construction • Develop marketing program

  27. Program Development cont… • Develop programs that provide technical and financial assistance • Comprehensive business analysis • Market needs assessment • Management technical assistance • Line of credit programs

  28. Program Implementation • Conduct business assistance forums • Introduction of programs • Testimonials from businesses who have experienced light rail construction • Open house format • Conduct Business Meetings • One-on-one meetings • Organizations and community groups

  29. Program ImplementationCont… • Communicate program to the public • Conduct mass mailing to all businesses within rail corridor • Conduct mass marketing and media blitz promoting program • Conduct complete canvass of all businesses within rail corridor

  30. Key Steps • Develop alliances with all local, state and national business service providers, chambers of commerce, etc. • Develop consortium of financial institutions for the creation of financial programs • Establish partnership with the economic development department of city to develop technical assistance programs • Establish partnerships with local universities and existing business organizations to develop additional technical assistance programs

  31. Asante Sana

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