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Twitter hashtag: #onzroadshow

Twitter hashtag: #onzroadshow. Twitter hashtag: #onzroadshow. Effective social media strategies Jaya Gibson Communications & Projects Manager. Twitter hashtag: #onzroadshow. Thank you Skills Active. Twitter hashtag: #onzroadshow. Twitter hashtag: #onzroadshow.

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Twitter hashtag: #onzroadshow

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  1. Twitter hashtag: #onzroadshow Twitter hashtag: #onzroadshow

  2. Effective social media strategies Jaya Gibson Communications & Projects Manager Twitter hashtag: #onzroadshow

  3. Thank you Skills Active Twitter hashtag: #onzroadshow

  4. Twitter hashtag: #onzroadshow

  5. Twitter hashtag: #onzroadshow

  6. Twitter hashtag: #onzroadshow

  7. Twitter hashtag: #onzroadshow

  8. Twitter hashtag: #onzroadshow

  9. Twitter hashtag: #onzroadshow

  10. Introductions • Name, Org & Position • What networks your org is on • Why you are here and what you hope to get out of this session Twitter hashtag: #onzroadshow

  11. Social Media Handles:Jaya GibsonTwitter: @jaya_gibsonONZTwitter:@outdoorsnz_nzYou can find ONZ & myself on these networks:

  12. Twitter hashtag: #onzroadshow 13

  13. =$174 USD Twitter hashtag: #onzroadshow 14

  14. Twitter hashtag: #onzroadshow 15

  15. Twitter hashtag: #onzroadshow 16

  16. It’s about networks of people! It’s your party Twitter hashtag: #onzroadshow 17

  17. ONZ Social Media • Consistency - 30mins - 1hr a day • Automation • Build organic audience • Engage

  18. https://sproutsocial.com/dashboard/7/

  19. Trends in Social Media • Semi-guaranteed engagement • The death of the ‘viral’ • Rich media content & platforms boom (even more) • Mobile, mobile, mobile. • Offline events will continue to be pushed as online events.

  20. Semi-guaranteed engagement

  21. The death of the ‘viral’

  22. Rich Media Rises

  23. Mobile, mobile, mobile… “We’re going to execute this mission to make the world connected and build value over the long-term. The bigger question that will define how we’ve done is how we do with mobile.” – Mark Zuckerberg

  24. Mobile, mobile, mobile…

  25. Taking the offline, online

  26. Taking the offline, online

  27. Taking the offline, online

  28. Case Studies

  29. Walking Legends

  30. NOLS

  31. Girl Guiding

  32. Listening & responding • Why is it important to listen? Because there are conversations you can take part it... https://twitter.com/search?q=nzmustdo&src=typd

  33. Listening & responding List - NSOs List - RSTs Home feed – the people I follow Keyword – ‘SportNZ’

  34. Listening & responding How to listen & when to respond

  35. Listening & responding Who are you talking to? Understand your audience Sentiment Number of RTs & where they came from Number of clicks & on which content

  36. Listening & responding Do your research…

  37. Engaging Offline • QR Codes - Quick Reaction or Quick Read

  38. QR Codes are limited only by your imagination www.unitaglive.com/qrcode 10 Commandments guide - good resource for learning

  39. Carrying on the discussiononline http://www.linkedin.com/groups/Marketing-Communications-Forum-Outdoors-Community-4963081/about

  40. Twitter hashtag: #onzroadshow 41

  41. Exclusive services to our community • Social media & marketing services • Strategy • Workshops & training • Setup & management • Design • Website design • Graphic Design

  42. Some of the members we’re working with • NZRA • Wild Earth • Forest & Bird • NZOIA • Te Araroa • Dunedin City Council • Wellington City Council

  43. Questions

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