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ATTRACT INTERACT RESPOND SELL SERVICE RETAIN

ATTRACT INTERACT RESPOND SELL SERVICE RETAIN. Buy a new Chevrolet from Courtesy Chevrolet in Phoenix and receive a year’s worth of gas included in the deal at no extra charge to the customer! (see terms & conditions). Strategy… Why Got Gas?. ?.

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ATTRACT INTERACT RESPOND SELL SERVICE RETAIN

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  1. ATTRACT INTERACT RESPOND SELL SERVICERETAIN Buy a new Chevrolet from Courtesy Chevrolet in Phoenix and receive a year’s worth of gas included in the deal at no extra charge to the customer! (see terms & conditions)

  2. Strategy… Why Got Gas? ? Because of the American Revolution product development program at General Motors, Courtesy Chevrolet now sells 9 models of new cars and trucks that get 30 Miles Per Gallon on Arizona highways… or better. Courtesy’s October marketing and advertising campaigns are focused on what people are talking and thinking about by providing a year’s worth of gasoline for their new Chevrolet car or truck*… A great reason to buy a new car or truck! *Terms & Conditions Apply, Visit Courtesy Chevrolet for full details

  3. Courtesy Gives You Gas 2 Ways… Win $500 worth of gas for free! Register for the Courtesy Chevrolet You Got Gas* program to win $500 in free gas every Friday in October. Fill in the form below, and then click on the “Submit” button at the bottom. Winners will be notified by email and telephone every Friday during the month of October*. Get a year’s worth of gas… without winning a contest! When you pre-register for this program by calling 888-9-Got Gas or online at www.YouGotGas.com, Courtesy Chevrolet will provide you with a pre-paid Fuel Card good for a year’s worth of Unleaded Gas that is honored at participating QT retailers in Arizona, when you purchase or lease a new Chevrolet car or truck from Courtesy Chevrolet at 1233 E. Camelback Rd., Phoenix, AZ 85014 before October 31, 2005*. Either way, YOU GOT GAS! *Terms & Conditions Apply, Visit Courtesy Chevrolet for full details

  4. Got Gas? Get it at… • Courtesy Chevrolet is using Integrated Marketing • Generate Curiosity and arouse customer interest • Make it easy for customers to say “I’m Interested” by giving them 3 ways to save money on gas: • Call 888-9-Got-Gas • Online atwww.YouGotGas.com web page • Visit Courtesy Chevrolet at 1233 E. Camelback Rd. • Use BDC to enroll customers and set up appointments • Compel the customer to visit the dealership • Sell the customer on the people at Courtesy Chevrolet • Sell the customer on a specific vehicle • Have fun, sell lots of cars and make money!

  5. Got Gas? 888-9-Got-Gas YouGotGas.com

  6. www.YouGotGas.com

  7. BDC receives customer calls from 888-9-GOT-GASBDC calls customer after automated email goes out • Verify customer has received the email with Got Gas registration #. If relevant, obtain customer’s “REAL” email address and schedule a follow-up call after re-sending Got Gas # to new email address (work) • Establish what is most important to customer by following the Got Gas promotional Follow-up word track • Set the stage for your Customer’s expectations… Create a buying “Plan” during the conversation • Schedule appointment for a vehicle presentation and test drive at the dealership • Follow-up with email confirmation of appointment • Prepare appointment reception information packetfor Desk Manager reference…

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