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Bold Vision brand guidelines

Bold Vision brand guidelines. bold vision. What do we mean by brand?. The Bold Vision brand = what we do and how we do it (whatever our role). Beliefs Our vision and 4 values (see next slide) that we share Our hopes and dreams. Behaviour

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Bold Vision brand guidelines

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  1. Bold Vision brand guidelines bold vision

  2. What do we mean by brand? The Bold Vision brand = what we do and how we do it (whatever our role) Beliefs Our vision and 4 values (see next slide) that we share Our hopes and dreams Behaviour How we are towards the initiative and each other and anybody else who comes into contact with Bold Vision Actions Our projects, events, blogs, emails, ways of greeting people, ways of solving problems Identity Our logo, colours, website, signage, decor

  3. Brand definition Vision: strengthening community in Telegraph Hill Mutuality For the common good Win-win Give and receive Neighbourliness Transformation > transaction Openness Open to all Open minded Open doors Opening opportunities Open source, open heart Courageous Not afraid to do the right thing Courage = from the heart Bold enough to think differently Creative, imaginative AND useful Wholehearted Potentialising Individuals’ potential Community potential Food producing potential Skill sharing Storytelling

  4. Logo and Colour palette The material in this guide can be used for Bold Vision and its sub-projects. Powerpoint presentations based on this file will automatically have the right colours available Logo colours Pantone165 255,99,25 FF6319 Pantone 376 122,184,0 7AB800 Pantone 307 0,117,176 D088CE Pantone 454 208,209,180 D0D1B4 Secondary colours Pantone 116 254,203,0 FECB00 Pantone 485 213/43/30 D52B1E Pantone 450 79,76,37 4F4C25 Pantone 607 235,232,177 EBE8B1 Pantone 541 0,63,114 003F72 Pantone 382 190/214/0 BED600 Pantone 497 78,46,45 4E2E2D Pantone 297 114,199,231 72C7E7 Pantone 7485 218,229,205 SAE5CD

  5. Sub-brands It is our intention that Bold Vision act as an incubator for projects in line with our objectives • Subject to Bold Vision management team approval • Sub-brands publicity materials to be passed via Bold Vision before printing / publishing • Sub-brand logo will begin with Bold Vision then the sub-brand or have the Bold Vision logo as part of their logo • Examples bold vision bold vision bold vision Community Food Growing Bold Buddies Beat Exchange

  6. Please share your Comments Compliments and Concerns about any of our activities (pop a message in the box or comment on boldvision.org.uk) bold vision

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