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Terminal based telecommunication service and handset usage monitoring

Terminal based telecommunication service and handset usage monitoring. Helsinki University of Technology 7.6.2005 Hannu Verkasalo. Contents. Thesis objective and context Research methods Project findings. Thesis objectives.

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Terminal based telecommunication service and handset usage monitoring

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  1. Terminal based telecommunication service and handset usage monitoring Helsinki University of Technology 7.6.2005 Hannu Verkasalo

  2. Contents • Thesis objective and context • Research methods • Project findings

  3. Thesis objectives • To find whether there is any linkage between background / demographic variables and smart phone usage behavior • Segment smart phone users and conclude marketing oriented outcomes • Demonstrate the viability of terminal based handset and telecom service usage monitoring

  4. Terminal based usage monitoring

  5. Project plan

  6. Research methods • Factor analysis • Cluster analysis • Discriminant analysis • ANOVA and MANOVA • GLM regression methods • Survival analysis

  7. Outcomes - General describtive statistics

  8. Outcomes

  9. Outcomes - Three identifiable usage clusters

  10. Outcomes

  11. Outcomes

  12. Outcomes

  13. Outcomes

  14. Outcomes • There are patterns between user demographics and smart phone usage • Users can be segmented; this holds concrete business value • Users tend to concentrate their usage actions • Smart phone usage patterns change in time • It is possible to monitor users with terminal based software

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