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Sobering-up Liver-protecting Cola

Sobering-up Liver-protecting Cola . D Cube – Team 8 Zijie Joanne Michelle Wen Xi Ming Zher Q uang. Industry: F&B  Patent Number: 200610021649 . General Information. Registered in China Health-care beverage Functions relieving acute alcoholism protecting liver. Ingredients:

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Sobering-up Liver-protecting Cola

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  1. Sobering-up Liver-protecting Cola D Cube – Team 8 Zijie Joanne Michelle Wen Xi Ming Zher Quang

  2. Industry: F&B •  Patent Number: 200610021649 General Information

  3. Registered in China • Health-care beverage • Functions • relieving acute alcoholism • protecting liver. • Ingredients: • It is made up by using (by wt%) 25-35% of pueraria flower, 15-25% of mume fruit, 5-15% of unripe bitter organer, 10-20% of crataegus fruit, 10-20% of capillaries, 15-25% of imperata root, 10-20% of hedyotis and 10-20% of patchouli through a certain preparation process. Introduction to the Patent

  4. Testing first • Small range unit tests • Market to the big beverage companies and ask them to test in a wider range • Saves cost • Characteristics • Specific to the Asian region – can mix with alcoholic drinks that prevents being drunk • Also can drink at the end of the drinking session to avoid hangover • Channel: • All distribution channels with focus on restaurant, pubs, vending machine, pharmacies, 7-11, supermarkets • Price: competitive price • Promotion: • bundle strategy: comes together with alcohol Commercialization Plan

  5. Any questions?

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