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Critically Thinking about Digital Media

Critically Thinking about Digital Media. Basic Media History. Gutenburg Movable type, c. 1439 (before? … ) Newspapers / magazines Telegraph (1844) / telephone (1876) / photograph (1839) Radio (1895) / television (1800s / early 1900s) / cable (1940s) / satellite (1960s)

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Critically Thinking about Digital Media

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  1. Critically Thinking about Digital Media

  2. Basic Media History • Gutenburg • Movable type, c. 1439 (before? … ) • Newspapers / magazines • Telegraph (1844) / telephone (1876) / photograph (1839) • Radio (1895) / television (1800s / early 1900s) / cable (1940s) / satellite (1960s) • Vacuum tubes / transistors / integrated circuits / computers

  3. New media are associated with… • A shift from modernity to postmodernity • Intensifying globalization processes • A replacement (in the West) of an industrial age of manufacturing by a post-industrial information age • A decentring of established and centralized geo-political orders

  4. How are the media changing? • Institutions • Constant flux of ‘new media’ • Ideological connotations of ‘the new’ • Inclusive – ‘interactive media’ … ‘computer mediated communication’ … virtual reality … non-linear communication …

  5. Discussion • How is each made? • Why is each made? • How is each distributed? • What role do you have in the communication process? • How would these products be different if you lived in –China? –Saudi Arabia? -Cuba?

  6. Our reading … • Convergence • UGC • Citizen journalism • ‘fan films’ • ‘Old media’ and ‘new media’ • ‘Science’ • Art (design)

  7. Communication Context • Theories and Models (paradigm) • Relationships and Power • Economics • Nature and Nurture • How can you evaluate a system in which you are intricately involved?

  8. Shannon’s (1948) Model

  9. Mediated Communication

  10. Interactive Communication

  11. A Transactional Model

  12. Analysis of media content • Newspapers • Magazines • Tabloids • Blogs • Video games • Radio programming • TV programming • Online video (YouTube, Hulu, etc.)

  13. Assumptions • You already have done some media analysis • Being critical • stand back from the hype and investigate the nature of change • Not reduce everything to being capitalist scams • Not assume everything has changed; not assume nothing has changed • So why are we doing what we are…

  14. Social behavior • Belonging • Achieving success • Receiving Awards • Fear • Isolation • Amusement • And… ?

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