1 / 11

Understanding Consumer B ehaviour

Understanding Consumer B ehaviour. LU 5. Outcomes. P. 56. Consumer Behaviour. Consumer behaviour. Marketers = influence consumer behaviour, so that consumers will buy our product If we want to influence we need to UNDERSTAND. Psychological variables. Motivations Physiological needs

keaton
Télécharger la présentation

Understanding Consumer B ehaviour

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Understanding Consumer Behaviour LU 5

  2. Outcomes • P. 56

  3. Consumer Behaviour

  4. Consumer behaviour • Marketers = influence consumer behaviour, so that consumers will buy our product • If we want to influence we need to UNDERSTAND.

  5. Psychological variables • Motivations • Physiological needs • Safety security needs • Social needs • Ego needs

  6. Perceptions

  7. Learning

  8. Attitudes

  9. Attitude

More Related