Presentation Transcript

1. HTH GSE: Expanding influence and transforming schools Team 6 Tim Cooney MBA 2014 Rachel Taplinger MBA 2014 Renee White MBA 2014 Eric Wilson MBA 2014
2. Agenda Final Recommendations Marketing Strategy Industry Context Introduction Industry Context Strategy Marketing Final Recommendations
3. Educational Landscape Economic Factors Low teacher and school administration salary Pay-for-performance Salary bump Sluggish economy Budget cuts Political Factors Race to the Top funding and new legislation Charter approval boards Education advocacy groups Local and state political support Common Core Social Factors Talent gap National reform publicity STEM Initiatives Job mobility Nearly 50% of teachers burn out after 5 years Testing pressures and low graduation rates Technological Factors Online learning Data systems Changes to standards and equipment Increased technology in the classroom Introduction Industry Context Strategy Marketing Final Recommendations
4. GSE Industry Existing school partnership Curriculum design Physical infrastructure Faculty and admin. talent Faculty Curriculum Residency Barriers to entry Suppliers K-12 Schools Competition/Rivalry Principals and district leaders impact curriculum Graduate students Local accred. Programs IB Program In-school PD Choice not to earn M.Ed. Threat of substitutes Buyers Introduction Industry Context Strategy Marketing Final Recommendations
5. HTH GSE Leading Schools Program Hands-on experiences Part-time or one-year residency Clinically Based Instruction Mentorship with HTH faculty Small cohorts California teacher credentialing Diverse student population GSE Co-located & fully integrated with K-12 Rigorous / immediately transferable coursework Veteran, experienced faculty Record of college readiness / success Student –centered curricula Online instruction Introduction Industry Context Strategy Marketing Final Recommendations
6. Strategic Recommendations Key Questions: Examples of success: Introduction Industry Context Strategy Marketing Final Recommendations
7. Broadening Network of Support Strategic Partnerships Collaborators Investors Supporters Increase awareness, enrollment and accessibility form strategic partnerships Actions: Recruit school and district leaders from collaborators to invest talent in GSE Apply for grant funding from investors Build relationships with education advocacy groups and teacher unions to increase awareness Develop GSE alumni support mechanisms: Career planning services –hire alumni relations staff member Professional development resource network Opportunities to give back and remain involved Challenges: Hard to engage stakeholders remotely--requires resource investment Introduction Industry Context Strategy Marketing Final Recommendations
8. Communicating Value & Enhancing Credibility Make the HTH GSE model broadly accessible: Set up a combined learning model Conduct remote coursework with on-site residency led by HTH GSE alumni Introduction Industry Context Strategy Marketing Final Recommendations
9. Communicating Value & Enhancing Credibility Introduction Industry Context Strategy Marketing Final Recommendations
10. Communicating Value & Enhancing Credibility Introduction Industry Context Strategy Marketing Final Recommendations
11. Communicating Value & Enhancing Credibility Introduction Industry Context Strategy Marketing Final Recommendations
12. Phase 2 >38 SL/TL students National growth Present 34 students Phase 3 >54 SL/TL students Continued growth nationally At Scale Phase 1 >31 SL/TL students Local growth Accreditation 2013 2014 2015 2016 2017 2018 2019 2020 Introduction Industry Analysis Strategy Marketing Final Recommendations
13. LSP Program Lack of data Unclear whether program leads to increased student achievement and teacher use of project based learning Recruit for grad school GSE can use LSP to model the advantages of the residency program and project based learning to recruit students Residency LSP program does not include this differentiator. GSE should focus resources on exposing educators to residency Re-evaluate LSP GSE’s goal is to scale project based learning. We believe that the strengths fail to outweigh the weaknesses, and recommend that GSE re-evaluate the value-add of this program. Global exchange of best practices Participants might otherwise not have access to best practices Similar to other education consulting Many districts could receive this kind of development locally Team collegiality LSP provides an opportunity for colleagues to interact outside of their workplace and to build camaraderie Costs GSE must enroll 32 students to breakeven. Program has served an average of 11 students annually, and is unprofitable Introduction Industry Context Strategy Marketing Final Recommendations
14. Market Positioning High Low Low High Introduction Industry Context StrategyMarketing Final Recommendations
15. Ease of GSE program adoption Introduction Industry Context StrategyMarketing Final Recommendations
16. Market Segments Innovators Minimum 2 years of teaching experience Risk-takers Progressive Seeking to radically change their schools and communities Believe high levels of achievement are possible for all Interest in project based learning Early Adopters Passionate teachers or administrators with 3-5 years of experience Committed to ongoing learning Change makers Desire to create a new school or lead an existing school in local community Early Majority 5-10 year career classroom teachers More conservative but open to new ideas Desire to update pedagogy Desire to implement progressive GSE model in current school Holds self accountable for working with staff, students, families, and community Introduction Industry Context StrategyMarketing Final Recommendations
17. Marketing Promotion Sample lessons and GSE classroom observations online Info sessions on campus and virtually “Road Show” – meet in-person with districts and schools Outsource social media presence to low-cost vendor like Emma Hire alumni relations & recruiting staff members Education conferences Place High-Tech High Robust online portal and content Local residencies and mentorships with HTH Ambassadors Product Project Based Learning Hybrid Residencyand Online Model Residency Model Facilitation and Leadership skills Opportunity to mentor effective teachers Introduction Industry Context StrategyMarketing Final Recommendations
18. Financial Stability for TL and SL Introduction Industry Analysis Strategy Marketing Final Recommendations
19. Market Sizing for TL and SL Phase 1: Local Introduction Industry Analysis Strategy Marketing Final Recommendations
20. Market Sizing for TL and SL Phase 1: National Introduction Industry Analysis Strategy Marketing Final Recommendations
21. How do we measure success? GSE K-12 Schools Introduction Industry Context Strategy Marketing Final Recommendations
22. Questions??? Introduction Industry Context Strategy Marketing Final Recommendations
23. Appendix http://nces.ed.gov/pubs2010/2010353.pdf http://www.gatesfoundation.org/postsecondaryeducation/Pages/postsecondary-fast-facts.aspx http://nces.ed.gov/pubsearch/pubsinfo.asp?pubid=REL2008057 http://www.achievementschooldistrict.org/asd-part-of-33m-grant-award-winners/ https://www.noellevitz.com/documents/shared/Papers_and_Research/2011/2011%20Cost%20of%20Recruiting%20Undergraduate%20Students.pdf http://dq.cde.ca.gov/dataquest/ http://www.onetonline.org/ http://nces.ed.gov/programs/coe/indicator_tsp.asp Introduction Industry Context Strategy Marketing Final Recommendations