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BRO Time:

BRO Time:. On the front of your graphic organizer, answer the following BRO Time Questions using the textbook: In your own words define the term brand Using the graphic organizer, fill in the circles stemming from the word brand with four words that describe the marketing term

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BRO Time:

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  1. BRO Time: • On the front of your graphic organizer, answer the following BRO Time Questions using the textbook: • In your own words define the term brand • Using the graphic organizer, fill in the circles stemming from the word brand with four words that describe the marketing term • On the back of your graphic organizer, answer the following questions • How many brands are you wearing or carrying with you today in class? • Of the many brands that you wear, what is your favorite brand and why? • Make sure to put your name on your BRO Time and turn it in to Ms. Guerrero when you’re done 

  2. Sports Branding Sports and Entertainment Marketing

  3. Name that Sports Brand

  4. Name that Sports Brand

  5. Name that Sports Brand

  6. Name that Sports Brand

  7. Name that Sports Brand

  8. Name that Sports Brand

  9. Name that Sports Brand What is Branding?

  10. Brand • a name, term, design, symbol, or combination of these elements that identifies a product and distinguishes it from its competitors Branding

  11. Brand Name • a word, group of words, letters, or numbers that represents a product that can be spoken • Should be easily pronounced, distinctive, and recognizable

  12. Logo • A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. • Top Entertainment Logos and Jingles

  13. Trademark • a brand name, brand mark, trade name, trade character, or a combination of these that is given legal protection by the federal government

  14. Trademark Trademarks are used to prevent other companies from using a similar element that might be confused with the trademarked one.

  15. Brand Equity • The value a brand has beyond its actual functional benefits • Customers are willing to pay more for a brand • Value becomes a competitive advantage History of Branding

  16. Types of Brands and Strategies National Brands (manufacturer brand) Private Brands (intermediary brand) Generic brands

  17. National Brands • Owned by a producer of the product • Manufacturers use: • multi-product • multi-branding • co-branding

  18. Multi-Product • Used when the manufacturer uses one name for all its products • Example: Nike • basketball • running • soccer • golf • hockey

  19. Multi-Branding • Each product in a product line has a distinctive name • Strategy is used for product that target different consumers • Example: Procter and Gamble’s deodorant • Secret: for women • Old Spice: for men • Sure: for men or women

  20. Co-Branding • Combines one or more brands to increase customer loyalty and sales for each product • Two manufacturers team up to produce one product

  21. Private Distributer Brands • Carries a name developed by the wholesaler or retailer, • Intermediaries contract with manufacturers to make products that are sold under their private labels

  22. Generic Brands • Represent a general product category and does not carry a company or brand name.

  23. Re-Branding When a company dramatically changes their logo and brand identity to change the consumers image of the brand Usually an attempt to distance themselves from a negative association with the brand

  24. Branding Assignment • Create a brand for your assigned product. Remember that you need to be creative to be sure you catch the public’s attention. • Create a brand name for your product • Create a logo for your product • Write a paragraph explaining your target market • Submit assignment electronically

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