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ACMI Social Media Strategy

ACMI Social Media Strategy. Introduction How can Facebook & Twitter be used for improving business? How can Facebook & Twitter be integ-rated into the ACMI website? What time & resource commitments are involved in using social media tools?. The Basics: What is Twitter ?.

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ACMI Social Media Strategy

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  1. ACMISocial Media Strategy Introduction • How can Facebook & Twitter be used for improving business? • How can Facebook & Twitter be integ-rated into the ACMI website? • What time & resource commitments are involved in using social media tools? Author: LM, Created: 13/May/2010

  2. The Basics: What is Twitter? Twitter is... • An ‘information networking’ & ‘micro-blogging’ service • Enables users to send & read short messages known as tweets (up to 140 characters) • Tweets appear on the author’s profile page • People who subscribe to an author’s tweets are known as followers Author: LM, Created: 13/May/2010

  3. Let’s Go Deeper: Twitter Twitter... • Tweets can be marked as open to the public or restricted to followers only • Has 100 million users worldwide • Increasingly used as a promotional tool (to attract new customers) • People can search for keywords in tweets Author: LM, Created: 13/May/2010

  4. Twitter for Business Using Twitter for business... • It’s like an information booth • Allows public conversations with customers • Lets small business compete with big business on equal terms • Find out what people are saying about your business • Build relationships & brand awareness Author: LM, Created: 13/May/2010

  5. Setting Up Twitter What we need to do... • Create a ACMI Twitter account  LM • Brand account to be consistent with website  LM • Add Twitter logo and link to ACMI website  LM • Write a bio to go with the account  JS • Devote a few minutes a day to Twittering  JS • Use Twitter Search to locate potential clients (e.g. Keywords: ‘ACMI’, ‘Widgets’, ‘Blue Widgets’)  JS Author: LM, Created: 13/May/2010

  6. Tips for Using Twitter How to use Twitter effectively... • Dry, boring tweets rarely attract followers • Follow people who’ve stayed at ACMI before (repeat business, advocates) • Get on the radar of potential customers (e.g. people looking for a widgets) • Potential to of offer special deals (a bit garish) Author: LM, Created: 13/May/2010

  7. The Basics: What is Facebook? Facebook is... • A ‘social networking’ website • A system where people create a ‘circle’ of friends by adding them to their profile • Used to send messages to friends, tell friends what you’re up to, list interests, and show photos to friends Author: LM, Created: 13/May/2010

  8. Let’s Go Deeper: Facebook Facebook is... • Primarily targeted at a youth audience • Currently has over 400 million users! • The most used social network, followed by MySpace • Generates revenue from advertising (banner ads) Author: LM, Created: 13/May/2010

  9. Facebook For Business Using Facebook for business... • Business accounts are designed for ad campaigns • Monitor statistics relating to pages & ads • Market your offering by posting discounts and package deals • Post upcoming event & news Author: LM, Created: 13/May/2010

  10. Setting Up Facebook Setting up Facebook... • Create an ‘Official Page’ as a local business  LM • Fill out the profile page completely  LM &MJ • Add content (text, photos, videos)  LM &MJ • Add Facebook logo & link to Mansfield House website  LM • Add fresh content to the Wall once a week for at least 1 month (gauge ROI)  MJ • Tell friends & colleagues about your Facebook page  MJ • Mention Facebook on marketing collateral  MJ • Consider creating a group (e.g. ‘Mansfield Recreation’)  MJ • Consider Facebook paid advertising  MJ Author: LM, Created: 13/May/2010

  11. Tips for Using Facebook How to use Facebook effectively... • Don’t focus on selling; instead ensure customers can find fresh useful information • Paid advertising: target by geography (Victoria), and age group (22-64), set maximum payment budget & use P.P.C. (pay-per-click) • Include Facebook applications: ‘Business Cards’, and ‘What I Do’ (could be others worth considering) • Wall post should focus on business activities (e.g. ‘New Fire-place Installed’, ‘Spa Coming Soon...’) Author: LM, Created: 13/May/2010

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