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ACMI Social Media Strategy

This guide explores how businesses can effectively leverage Facebook and Twitter to enhance their online presence and engage with customers. It covers the basics of both platforms, offers insights into their unique features, and provides actionable tips for integrating them into the ACMI website. Learn about the commitment required to utilize these social media tools effectively, marketing strategies to attract new customers, and best practices for setting up and managing business accounts. Harness the power of social media to build brand awareness and foster customer relationships.

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ACMI Social Media Strategy

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  1. ACMISocial Media Strategy Introduction • How can Facebook & Twitter be used for improving business? • How can Facebook & Twitter be integ-rated into the ACMI website? • What time & resource commitments are involved in using social media tools? Author: LM, Created: 13/May/2010

  2. The Basics: What is Twitter? Twitter is... • An ‘information networking’ & ‘micro-blogging’ service • Enables users to send & read short messages known as tweets (up to 140 characters) • Tweets appear on the author’s profile page • People who subscribe to an author’s tweets are known as followers Author: LM, Created: 13/May/2010

  3. Let’s Go Deeper: Twitter Twitter... • Tweets can be marked as open to the public or restricted to followers only • Has 100 million users worldwide • Increasingly used as a promotional tool (to attract new customers) • People can search for keywords in tweets Author: LM, Created: 13/May/2010

  4. Twitter for Business Using Twitter for business... • It’s like an information booth • Allows public conversations with customers • Lets small business compete with big business on equal terms • Find out what people are saying about your business • Build relationships & brand awareness Author: LM, Created: 13/May/2010

  5. Setting Up Twitter What we need to do... • Create a ACMI Twitter account  LM • Brand account to be consistent with website  LM • Add Twitter logo and link to ACMI website  LM • Write a bio to go with the account  JS • Devote a few minutes a day to Twittering  JS • Use Twitter Search to locate potential clients (e.g. Keywords: ‘ACMI’, ‘Widgets’, ‘Blue Widgets’)  JS Author: LM, Created: 13/May/2010

  6. Tips for Using Twitter How to use Twitter effectively... • Dry, boring tweets rarely attract followers • Follow people who’ve stayed at ACMI before (repeat business, advocates) • Get on the radar of potential customers (e.g. people looking for a widgets) • Potential to of offer special deals (a bit garish) Author: LM, Created: 13/May/2010

  7. The Basics: What is Facebook? Facebook is... • A ‘social networking’ website • A system where people create a ‘circle’ of friends by adding them to their profile • Used to send messages to friends, tell friends what you’re up to, list interests, and show photos to friends Author: LM, Created: 13/May/2010

  8. Let’s Go Deeper: Facebook Facebook is... • Primarily targeted at a youth audience • Currently has over 400 million users! • The most used social network, followed by MySpace • Generates revenue from advertising (banner ads) Author: LM, Created: 13/May/2010

  9. Facebook For Business Using Facebook for business... • Business accounts are designed for ad campaigns • Monitor statistics relating to pages & ads • Market your offering by posting discounts and package deals • Post upcoming event & news Author: LM, Created: 13/May/2010

  10. Setting Up Facebook Setting up Facebook... • Create an ‘Official Page’ as a local business  LM • Fill out the profile page completely  LM &MJ • Add content (text, photos, videos)  LM &MJ • Add Facebook logo & link to Mansfield House website  LM • Add fresh content to the Wall once a week for at least 1 month (gauge ROI)  MJ • Tell friends & colleagues about your Facebook page  MJ • Mention Facebook on marketing collateral  MJ • Consider creating a group (e.g. ‘Mansfield Recreation’)  MJ • Consider Facebook paid advertising  MJ Author: LM, Created: 13/May/2010

  11. Tips for Using Facebook How to use Facebook effectively... • Don’t focus on selling; instead ensure customers can find fresh useful information • Paid advertising: target by geography (Victoria), and age group (22-64), set maximum payment budget & use P.P.C. (pay-per-click) • Include Facebook applications: ‘Business Cards’, and ‘What I Do’ (could be others worth considering) • Wall post should focus on business activities (e.g. ‘New Fire-place Installed’, ‘Spa Coming Soon...’) Author: LM, Created: 13/May/2010

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