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Innovation in Tourism: ASPECT-MIR Best Practices Workshop in Plovdiv, Bulgaria

Learn about business management, entrepreneurship, and cultural differences in tourism at the ASPECT-MIR workshop. Explore case studies and future projects focusing on healthy tourism practices, with a special look at Rodopamilk's innovative combination of dairy processing and tourism activities. Contact Krasimira Bakardzhieva for more information.

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Innovation in Tourism: ASPECT-MIR Best Practices Workshop in Plovdiv, Bulgaria

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  1. Tourism and healthyway of life ASPECT-Management and Intercultural Relations Plovdiv,Bulgaria EUREKA Secretariat, Brussels, May 22nd 2014 1st EUREKATOURISM+ Workshop: "Best Practices in Travel & Tourism Innovation"

  2. Description of ASPECT-MIR • Who are we? • Business management • Entrepreneurship • Cultural differences • In-company training • Consultancy • Serving the SMEs • Project management

  3. Description of ASPECT-MIR • ESTABLISHING SYNERGY-OUR AIM • Enhance non-formal education • Boost innovation and creativity • Encouraging participation in European programmes • Increase qualification levels • Increase labour market transparency and mobility • Further cooperation • Dissemination of best practices • Start-ups

  4. Case study. Rodopamilk • Development of alternativetourism: • Combinationbetweenmilkprocessing and tourism • Extremelycompetativeadvantige in theindustry- thedairy and hotel, namedComplexMilkhouse, are located in anecologicallycleanarea, Rodopamountain

  5. Case study. Rodopamilk • Thetouristshavetheopportunity: • to observe theproductionprocess - demonstration of theproduction of whippedcheese, butterchurning and etc….; • taste severaltypes of dairyproducts produces at thedairy; • traditionalcuisine – tourist can participate in theirpreparation; • accompaningshepherd in grazingsheep and milkingsheep

  6. Results. Rodopamilk • potential of different Bulgarian regions to develop organic products, eco-farms, production of natural fresh food and regional products with a geographical designation. • development of innovative and highquality travel products whichwill make tourismdestinations even more attractive • organization of festivals of wild flowers and famous Smiljan bean • lectures on the peculiarities of technologies In the production of individual cheeses • presentation of natural landmarks and customs

  7. Results. Rodopamilk • Future project: • We work on creation and development of methods and practice of • healthy life through dairy products – health tourism. • Expected results: • Understanding the benefits of dairy products for development of healthy lifestyle. • Consultations with experts/doctors and preparing an individual programme for each case. • Development of instruments and social networks for creating partnerships for healthy tourism.

  8. Results. Rodopamilk • Website: • http://www.mlechendom.com/index.php/hotel-za-nas/ • Social media: • https://www.facebook.com/128810150468295/

  9. Contactdetails • KrasimiraBakardzhieva • ASPECT – Management and Intercultural Relations • Plovdiv,Bulgaria • Email: office@aspectmir.eu • Social profiles: https://www.linkedin.com/profile/view?id=35926816 • Othercontactdetails: • www.aspectmir.eu

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