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Pru Protect

Pru Protect. Introducing PruProtect. PRUPM10458 27/11/09. PruProtect – Product. PRUPM10458 27/11/09. PRUPM10458 27/11/09. Plus, automatic membership for all policyholders to our unique Vitality programme with Lite Rewards. Death Waiver. Serious Illness Waiver.

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Pru Protect

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  1. PruProtect Introducing PruProtect. Advisor use only. Not approved for use with clients. PRUPM10458 27/11/09

  2. PruProtect – Product. PRUPM10458 27/11/09 PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  3. Plus, automatic membership for all policyholdersto our unique Vitality programme with Lite Rewards Death Waiver Serious Illness Waiver Optional Serious Illness Cover for Children Disability Cover Income Protection Unemployment Cover (provided by St Andrews) Minimum Protected Account Incapacity Waiver Serious Illness Cover Life Cover We offer a comprehensive menu plan PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  4. Serious Illness Cover Income Protection Life Cover Step 1: Add the basics Life Cover and/or Serious Illness Cover need to be included in the Plan • Serious Illness Cover • Up to 154 conditions covered on the Comprehensive plan • Payment based on severity of illness • Multiple claims available should your condition worsen or if you suffer an unrelated condition • 5-star rated Serious Illness Cover (Defaqto 2008) • Life Cover • Up to £5,000,000 cover is available on whole of life or fixed term basis • Terminal illness cover automatically included • Income Protection • Primary and Comprehensive Cover that provide a market leading range of benefits and innovative features at a competitive price. • Guaranteed rates • 5-star rated Income Protection Cover (Defaqto 2009) PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  5. Incapacity Waiver Minimum Protected Account Serious Illness Cover Income Protection Life Cover Step 2: Add reassurance • Minimum Protected Account • For extra reassurance you can choose to add the 'Minimum Protected Account' option • This option automatically tops-up your Life or Serious Illness Cover to a chosen amount after each claim • Unlike with competitors' buy-back options, there is no change to your premium when your cover is topped up In addition we will not require any additional underwriting Incapacity Waiver • Helps ensure your protection needs continue to be covered, even if you cannot perform work due to illness or injury PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  6. Flexible Options Serious Illness Cover Income Protection Life Cover Step 3: Add flexibility Add as many or as few of the following to your Plan, depending on your needs and budget: • Income Protection • Unemployment Cover (provided by St Andrews) • Disability Cover • Serious Illness Cover for Children • Waiver of Premium on Serious Illness • Waiver of Premium on Death • Indexation of Cover Incapacity Waiver Minimum Protected Account These benefits can be added or removed throughout the life of the Plan to accommodate changing needs and budget. PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  7. Flexible Options Step 4: Provide added value Vitality is our unique member programme that encourages you to lead a healthier lifestyle and reduce your risk of suffering a serious illness Vitality with Lite Rewards We offer you discounts through Lite Rewards on a range of services including gyms, cinemas, health screens and travel To keep you motivated, you have the opportunity to reduce the cost of your future premiums by making efforts to be healthier Incapacity Waiver Minimum Protected Account Serious Illness Cover Serious Illness Cover Income Protection Income Protection Life Cover Life Cover PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  8. Protect your cover Income Protection Cover Life Cover Serious Illness Cover We offer a comprehensive menu plan PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  9. Vitality with Lite Rewards Flexible options Incapacity Waiver Protect your cover Income Protection Cover Life Cover Serious Illness Cover We offer a comprehensive menu plan PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  10. PruProtect – Pricing. PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  11. We have competitive pricing Based on Male Non-Smoker with £100,000 of level Life and Serious Illness Cover. 25 year term. Premium rates are guaranteed. Future premium increase or decrease will depend on Vitality status and whether indexation is chosen. Competitor premiums for level Life and Critical Illness Cover as at 24 April 2009 on www.assureweb.co.uk PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  12. Life Cover. PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  13. Key reasons you should recommend PruProtect’s Life Cover 1 2 3 You can choose from level or decreasing cover or cover that increases with inflation. While waiting for your application to be assessed Accidental Death cover may be provided at no cost. If Life Cover is used to cover a loan financing a home, or alteration to an existing home, we may provide you with free Life Cover before your plan starts. You can choose to include our Protected Life Cover option, which tops up just your Life Cover back to its original amount following a Serious Illness Cover claim (although the remaining Serious Illness Cover will be reduced). 4 5 Up to £250,000 cover for individuals with HIV who meet certain qualifying criteria. PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  14. Fast facts – Life Cover PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  15. Life cover for people with HIV • Reportedly, every seventy minutes, somebody in the UK is diagnosed with HIV*. • Our innovative product will provide Life Cover of up to a maximum of £250,000 for a maximum of ten years. • Cover available through UK intermediaries and premiums will be underwritten on each individual’s circumstances to accurately reflect the risk. • PruProtect’s unique Vitality with Lite Rewards will also be available to all members. • Applicants will need to meet the qualifying criteria. *Terrence Higgins Trust 07/04/2009, campaigning.tht.org.uk PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  16. HIV Qualifying criteria • Applicants must be aged between 25-50. • Applicants should not have transmitted HIV through intravenous drug use. • Applicants must be receiving Highly Active Antiretroviral Therapy (HAART): • In the UK; and • receiving treatment for the last six months; and • Commenced treatment in the last five years. • Treatment should result with increased CD4 cell count and viral load should be suppressed to a near undetectable level. • Applicants must be Hepatitis B and C negative. PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  17. Serious Illness Cover. PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  18. Key reasons you should recommend PruProtect’s Serious Illness Cover 1 You are covered for up to 154 conditions depending on the plan you choose, instead of the average 27 covered by traditional critical illness policies 2 You could claim for less severe illnesses, as well as life threatening ones 3 You could claim more than once 4 You get automatic membership to our Vitality programme with Lite Rewards which helps you to lead a healthy lifestyle 5 You get great value cover at a great price PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  19. Fast facts for Serious Illness Cover * The total combined Serious Illness Cover and Disability Cover from us or any other provide cannot exceed £2,000,000. PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  20. Cover that pays out for serious illnesses as well as life-threatening ones Cover that could allow you to claim again and again and again Consumers now need… PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  21. Heart and Artery Cancer Stroke and Nervous System Gastrointestinal Respiratory Disease Connective Tissues Diseases Urogenital Tract and Kidney Musculoskeletal Trauma Eye Ear Endocrine and Metabolic Diseases Major Organ Transplant Permanent Disability Accidental HIV Plus: Our Comprehensive Serious Illness Plan covers more body systems than traditional CIC The illness categories include: PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  22. Our Comprehensive Serious Illness Plan covers more body systems than traditional CIC 27 v 154 Traditional CIC PruProtect’s SIC PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  23. Of the 154 conditions we cover, over 100 are unique Here are just some of the 154 conditions… • Heart and Artery Benefit • Angioplasty to correct Carotid Artery Stenosis – for disease • Balloon Valvuloplasty – for disease • Cardioversion for Cardiac Arrhythmia – for disease • Emergency Intravenous Anti-arrhythmic Therapy for Ventricular Tachycardia or Fibrillation – for disease • Endovascular Heart Valve Replacement – of a complete valve • Femoral Artery Aneurysm Repair – for disease • Iliac Artery Aneurysm Repair – for disease • Infective Endocarditis – of specified severity • Keyhole Coronary Artery Bypass Surgery – for disease • Pericardectomy – of specified severity • Permanent Defibrillator Insertion – for specified conditions • Permanent Pacemaker Insertion – for a specified condition • Surgery for Cardiac Arrhythmia – for a specified condition • Surgery to correct Carotid Artery Stenosis – for disease • Surgical Repair of an Atrial or Ventricular Septal Defect – for a specified condition Stroke and Nervous System Benefit • Drainage of Brain Abscess by Craniotomy – meeting specified criteria • Endovascular Treatment of a Cerebral ArteriovenousMalformation –meeting specified criteria • SpinalMeningioma – resulting in permanent symptoms • Stereotactic Brain Surgery – for disease • Surgical Excision of a SpinalMeningioma –meeting specified criteria • Surgical Repair of Depressed Skull Fracture –meeting specified criteria PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  24. Of the 154 conditions we cover, over 100 are unique Here are just some of the 154 conditions… • Gastrointestinal Benefit • Chronic Inflammatory Hepatitis – meeting specified criteria • Cirrhosis of the Liver – meeting lower specified criteria than Primary Serious Illness Cover • Loss of the use of more than one third of the tongue –meeting specified criteria • Partial Hepatectomy – meeting specified criteria • Permanent Rectal Fistula –meeting specified criteria • Portal Vein Thrombosis –meeting specified criteria • Surgical Repair of a Tracheo-Oesophogeal Fistula –meeting specified criteria • Connective Tissue Diseases Benefit • Giant Cell Arteritis – meeting lower specified criteria than Primary Serious Illness Cover • Polyarteritis Nodosa – meeting lower specified criteria than Primary Serious Illness Cover • Polymyositis – meeting lower specified criteria than Primary Serious Illness Cover • Rheumatoid Arthritis – meeting lower specified criteria than Primary Serious Illness Cover • Systemic Lupus Erythematosis (SLE) – meeting lower specified criteria than Primary Serious Illness Cover • Systemic Sclerosis (Scleroderma) – meeting lower specified criteria than Primary Serious Illness Cover • Wegener’sGranulomatosis –meeting lower specified criteria than Primary Serious Illness Cover PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  25. Of the 154 conditions we cover, over 100 are unique Here are just some of the 154 conditions… • Urogenital Tract and Kidney Benefit • Partial Nephrectomy – meeting specified criteria • Bilateral Orchidectomy – for disease or trauma • Bladder Fistula – meeting specified criteria • Surgical Repair of a Kidney – for trauma Respiratory Disease Benefit to Age 70 • Fibrotic Lung Disease – meeting lower specified criteria than Primary Serious Illness Cover • Mechanical Ventilatory Support for Near Drowning –meeting specified criteria • Pleurectomy – for disease • Pulmonary Embolus – meeting specified criteria • Surgical Drainage of a Lung Abscess – meeting specified criteria • Surgical Drainage of Emphysema – meeting specified criteria Endocrine and Metabolic Diseases Benefit • Acromegaly – meeting specified criteria • Addison’s Disease –meeting specified criteria • Adrenalectomy – for disease • Conn’s Syndrome – meeting specified criteria • Cushing’s Syndrome – meeting specified criteria • Diabetes Insipidus – meeting specified criteria • Insulinoma – meeting specified criteria • Pheochromocytoma –meeting specified criteria • Radiotherapy to the Pituitary Gland – for disease • Sheehan’s Syndrome – meeting specified criteria • Simmond’s Disease – meeting specified criteria • Surgical Removal of the Pituitary Gland – for disease • Thyrotoxic Crisis – meeting specified criteria PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  26. The kidney story * Meeting specified criteria and severity – full details are available in providers plan provisions OPTION A: FOR INTERNAL USE ONLY. NOT APPROVED FOR USE WITH CLIENTS. OPTION B: FOR ADVISER USE ONLY. NOT APPROVED FOR USE WITH CLIENTS. PRUPM10106 PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  27. Angioplasty Heart Attack Aorta Graft Surgery 1st claim Year 1 2nd claim Year 5 3rd claim Year 10 With our Serious Illness Cover you could claim again and again until all your cover is used up…. PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  28. Claim made Repair to Broken window Claim made Insurance payment loss through burglary Claim made Repair to damage following a house fire Home contents insurance Claim made Repair to dent inside panel Claim made Involved in road accident Motor insurance No payment Chronical Renal Impaiment (Kidney Disease) Claim made Heart attack COVER ENDS Most traditional Critical illness plans Plus With our Minimun Protected Account you can reinstate some or all of your cover back to its pre-claim level. This means you may be able to claim up to 3 times your original Serious Illness Cover amount up to a maximum of £1 million per life Claim made Chronic Rental Impairment 50% payment of your Serious Illness Cover Claim made Heart Attack 50% of remaining Serious Illness Cover PRU PROTECT A familiar concept PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  29. Problems with traditional protection products They don’t cover all body systems They don’t cover all conditions within a body system They only cover one event They end the policy after a claim is made Their payments can be a lottery PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  30. Problems with traditional protection products They don’t cover all body systems, but PruProtect’s Comprehensive Serious Illness Cover includes…. • Gastro/Liver conditions - such as: • Pancreatitis • Hepatitis • Cirrhosis • Partial removal of the liver • Respiratory Diseases - such as: • Fibrotic Lung Disease • Removal of one, two or more lobes of the lungs • Endocrine & Metabolic diseases - such as: • Removal of the Pituitary Gland • Thyrotoxic Crisis • Addison’s Disease • Cushing’s Syndrome • Connective Tissue Diseases - such as: • Systemic Sclerosis • Polymyositis PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  31. Problems with traditional protection products • Around 7 in 10 newly diagnosed prostate cancer patients now survive beyond five years. • In the 1970s it was only 3 in 10 1 And PruProtect’s Comprehensive Serious Illness Cover also has no age restrictions for the following conditions…. • Heart Attack • Stroke • Renal Impairments • Alzheimer’s Disease • Dementia • Parkinson’s Disease • Rheumatoid Arthritis • Any Neurological Disease causing permanent neurological deficit Increased incidence of suffering multiple illnesses PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  32. Problems with traditional protection products They don’t cover all conditions within a body system, but PruProtect’s Comprehensive Serious Illness Cover includes the following in addition to the 23 ABI CI definitions…. • Heart & Artery - including: • Congestive heart failure • Cardiomyopathy • Severe vascular & peripheral vascular disease • Surgical procedures including keyhole • Arrhythmia’s • Cancer - including: • Low grade Prostate Cancer • Advanced Aplastic Anaemia • Myelodysplasia • Marrow Aplasia • Mastectomy for Carcinoma in-situ of the breast • Musculoskeletal Trauma - including: • Less extensive third degree burns (5% to 20% covered) • Loss of a single hand or foot • Loss of a single limb • Loss of use of a whole hand • Amputation of two or more fingers or thumbs • Urogenital Tract & Kidney - including: • Renal dialysis and impairments • Partial or total kidney removal • Surgical repair of a kidney • Partial or total bladder removal Increased incidence of suffering multiple illnesses • Eyes - including: • Blindness in one eye, central blindness, tunnel vision • Visual Impairment, removal of one eye • Ears - including: • Hearing impairment Payouts on these conditions are subject to the claimant fulfilling the required medical definition – as outlined in our Plan Provisions. PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  33. Problems with traditional protection products They only cover one event. But with PruProtect’s Comprehensive Serious Illness Cover you could claim more than once… Claim 3: Coronary Artery Bypass Claim 4: Stroke Claim 1: Angioplasty Claim 2: Heart Attack • The majority of illnesses have no age restrictions • MPA provides enhanced opportunity for multiple claims • MPA replenishes the Plan Account following a claim (with no increase in premiums or additional exclusions applied as a result of a claim). This is at a time when the customer has most likely become uninsurable. PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  34. SIC Claim 2 reduces cover SIC Claim 1 reduces cover MPA set at 100% Life Cover with SIC at 100% MPA tops cover back up MPA tops cover back up Problems with traditional protection products They end the policy after a claim is made, but with PruProtect’s Comprehensive Serious Illness Cover you could claim more than one time such as… PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  35. Problems with traditional protection products • Around 7 in 10 newly diagnosed prostate cancer patients now survive beyond five years. • In the 1970s it was only 3 in 10 1 Payments with traditional protection products can be a lottery, but with PruProtect’s Serious Illness Cover… We pay based on the severity of the illness, so this increases the likelihood of receiving a payout We use objective definitions for each condition covered – and these definitions are outlined in the Plan Provisions which is available at any stage throughout the application process or life of the policy We aim to be upfront and honest about what is and is not covered – so there should not be any surprises when it comes time to claim PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  36. 1 in 3 people in Britain will have a cancer diagnosed at some time during their life1 1. Source: Imperial Cancer Research Fund PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  37. The possibility of surviving a critical illness before age 65 is almost twice as great as dying2 2. Source: National Centre for Health Statistics PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  38. More than 15 million people in England have a chronic or long-term disease ranging from asthma to heart-failure3 3. Source: Gordon Brown’s speech on NHS 7 January 2008 PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  39. In 2001 81%of women suffering with breast cancer, survived for more than 5 years In 1971 it was only 52% 4. Source: Cancer Research UK website: http://info.cancerresearch/uk.org/cancerstats/types/breast/survival PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  40. The risk of a recurrent stroke is 30-43% within five years5 5. Source: Mant , Wade, D and Winner, S “Health Care Needs Assessment: Stroke” in Royal College of Physicians National Clinical Guidelines for Stroke, 2nd Edition, June 2004. PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  41. Accidental HIV Cancer Ear to age 70 Eye to age 70 Heart and artery Major organ transplant Musculoskeletal trauma (e.g. loss of a limb) Stroke and nervous system Urogenital tract and kidney Permanent disability (some to age 70) What is a serious illness? PruProtect categorises an illness into 14 illness categories Including 4 categories not covered by traditional CI products • Connective tissue disease* • Endocrine and metabolic diseases (e.g. Cushing's syndrome) • Gastrointestinal • Respiratory disease to age 70 *Some providers may cover Rheumatoid Arthritis PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  42. “The mistake I made was to develop the policy to pay out on the diagnosis. It should be paid out on severity…” Dr Marius Barnard Founder of Critical Illness Cover Source: City Wire Website (accessed 17 July 2008) PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  43. Lower severity illness = lower payment Higher severity illness = higher payment The severity of the illnessesdetermines the payout PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  44. Meeting customer expectations 100% 75% 50% Severity Payments 25% 15% 10% Low severity Medium severity Higher severity Severity Level PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  45. Meeting customer expectations • Cover for serious illness, surgical procedures and conditions – not just critical ones • Wider range of cover - up to 154 listed conditions covered on our 'Comprehensive' cover • Proportionate payments • Payments at an earlier stage of an illness • Multiple claims • Continuous cover PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  46. Severity based cover PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  47. Severity based cover in action – 3rd Degree Burns PruProtect Serious Illness Cover The diagram shows estimates of the total body surface area (BSA) using the Wallace rule of nine method. The Wallace rule of nine is used to estimate the total surface area of a burn. ABI definition of 3rd degree burns: Burns that involve damage or destruction of the skin to its full depth through to the underlying tissue and covering at least 20% of the body's surface area. *Covered with PruProtect’s Comprehensive Serious Illness Cover only PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  48. Blindness PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  49. What about ‘tunnel vision’? PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

  50. What about ‘central blindness’? PRUPM10458 27/11/09 Advisor use only. Not approved for use with clients.

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