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Cable Pockets Viewers 2007 Primetime Summer Review

Cable Pockets Viewers 2007 Primetime Summer Review. Ad-Supported Cable’s Share Is More Than Double Broadcasts’ Level. Broadcast Continues To Loss Grasp Of Viewers Across the Age Spectrum Ad-Supported Cable Captures P18-34.

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Cable Pockets Viewers 2007 Primetime Summer Review

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  1. Cable Pockets Viewers 2007 Primetime Summer Review

  2. Ad-Supported Cable’s Share Is More Than Double Broadcasts’ Level. Broadcast Continues To Loss Grasp Of Viewers Across the Age Spectrum Ad-Supported Cable Captures P18-34. Sunday Night Is a Strong Night for Cable with Viewership Up Considerably. Broadcast Experiences Losses Across Every Night Of the Week. Summer Recap

  3. Cable’s Niche Programming Captured 63% Of Total TV Viewing This Summer Season; More Than Double Broadcasts Level. HH Primetime Share Broadcast 7 Gross 2X Ad-Supported Cable *Doesn’t add to 100 b/c not all viewing sources are listed. Source: CAB analysis of Nielsen Galaxy pgm level data. Live+SD. 5/24-8/26/07 v. 5/25-8/27/06. Prime= M-Sa 8-11p & Su 7-11p. All pgms.

  4. Today More Than a 30 Share Point Spread Exists Between Cable And Broadcast. HH Primetime Shares By Summer Seasons Note: Doesn’t Add Up to a 100 b/c not all viewing sources are listed. Source: CAB analysis of Nielsen Galaxy Live+SD . Broadcast Gross=pgm level data. All pgm. 5/24-8/26/07;5/25-8/27/06;5/26-8/28/05;5/27-8/29/04;5/29-8/31/03

  5. In Spite Of Broadcast Airing More Reality/Quiz TypeOf Programming – The Big Four Continued To Erode. Primetime Genres: # of ABC/CBS/NBC/Fox Pgms HH Primetime Shares 2007 v 2006 Summer Source: CAB analysis of Nielsen Galaxy pgm level data. Live+SD. 5/24-8/26/07 v. 5/25-8/27/06. Prime= M-Sa 8-11p & Su 7-11p. All pgms.

  6. With Reality/Quiz Programming Comprising About 25% of Broadcasts’ Big Four Schedule, Only Three Placed in The Top 10 Among Households. 2007 Summer HH Primetime AA% Regular Program Rank Source: CAB analysis of Nielsen Galaxy pgm level data. Live+SD. 5/24-8/26/07. Prime= M-Sa 8-11p & Su 7-11p. Regular pgm = 4 or more T/C.

  7. Broadcast Tried To Hold On To Its Viewers With Original Programming But Ratings Continued To Diminish – Down 12% From Year Ago. Summer Seasons: HH Primetime Ratings Source: CAB analysis of Nielsen Galaxy Live+SD . Broadcast Gross=pgm level data. All pgm. 5/24-8/26/07;5/25-8/27/06;5/26-8/28/05;5/27-8/29/04;5/29-8/31/03

  8. Broadcasts’ Decline Was Driven By Both Young And Old As They Deserted The Broadcast 7. • P25-49 flee the Broadcast Seven with viewership down more than a million v. YAG. • Broadcasts’ loss is Cable’s gain as Ad-Supported Cable captures P18-34. Absolute Primetime Viewership Change (OOO) 2007 v. 2006 Summer Source: CAB analysis of Nielsen Galaxy pgm level data. Live+SD. 5/24-8/26/07 v. 5/25-8/27/06. Prime= M-Sa 8-11p & Su 7-11p

  9. A Closer Look: By Gender Absolute Primetime Viewership Change (OOO) 2007 v. 2006 Summer Source: CAB analysis of Nielsen Galaxy pgm level data. Live+SD. 5/24-8/26/07 v. 5/25-8/27/06. Prime= M-Sa 8-11p & Su 7-11p

  10. Broadcast Was Hit Hard This Summer Season As Every Night Of The Week Was Down Significantly. Absolute Primetime P2+ Viewership Change (OOO) 2007 v. 2006 Summer Source: CAB analysis of Nielsen Galaxy pgm level data. Live+SD. 5/24-8/26/07 v. 5/25-8/27/06. Prime= M-Sa 8-11p & Su 7-11p

  11. Broadcast Experienced Double Digit Losses Across The Board. 2007 v. 2006 Summer Percent Change Source: CAB analysis of Nielsen Galaxy pgm level data. Live+SD. 5/24-8/26/07 v. 5/25-8/27/06. Prime= M-Sa 8-11p & Su 7-11p

  12. Cable Pockets Viewers 2007 Primetime Summer Review

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