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Motorsport meeting 2008 Düsseldorf, Germany 8 th October 2008

Motorsport meeting 2008 Düsseldorf, Germany 8 th October 2008. Denmark. Jorn Rasmussen Yokohama Denmark. DENMARK: A FEW FACTS. Inhabitants: 5,5 million Size: 43,000 km2. Car population. Car taxation. Car taxation in selected countries Denmark: VAT 25%, Car tax: Up to 180%

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Motorsport meeting 2008 Düsseldorf, Germany 8 th October 2008

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  1. Motorsport meeting 2008 Düsseldorf, Germany 8th October 2008

  2. Denmark Jorn Rasmussen Yokohama Denmark

  3. DENMARK: A FEW FACTS Inhabitants: 5,5 million Size: 43,000 km2

  4. Car population

  5. Car taxation Car taxation in selected countries Denmark: VAT 25%, Car tax: Up to 180% Germany: VAT 19%, Car tax: zero Great Britain: VAT 17.5%, Car tax: zero

  6. OUR ORGANISATION 1995: • Yokohama Danmark as • Take-over by Yokohama Reifen GmbH, Düsselsdorf

  7. 2005 • Residence: Avedøre Holme Industry Park • Motorway: 1 km • Airport: 9 km • Central Copenhagen: 10 km

  8. Total tire sales in Denmark • Approx. 2.6 million

  9. Today • 3,800 m2 stock • 350 m2 offices

  10. Today • 5 sales reps • 4 warehouse guys • 1 accountant • 2 order proceding • 1 Marketing Manager • 1 General Manager • Total number employed: 14

  11. Today • 30.000 units in stock • 2 vans (Copenhagen area) • 24h delivery by freight company

  12. Key figures • Turnover 50 mio DKK (7 mio EUR) • Sales 70-80,000 units in Denmark • Plus 20-25,000 in Lithuania Market share • Total market: 3-4% • Racing (track, rally): 60%.

  13. MOTORSPORT IN DENMARK

  14. Motorsport • Racing: Advan Cup 1600-2000 ccm 100% • Plus other racing series/cars on circuits • Rally: Peugeot, Suzuki, Subaru • Motorsport linked to workshops/car dealers • Customer loyalty • Quality proof

  15. Rally 4WD

  16. Rally 2WD

  17. POSSIBLE NEW PROJECTS • We are dominant in the Danish Rally scene • DTC (Danish Touringcar Championship) would be a welcome addition (high profile, supported by TV, new PR-opportunity) • Dunlop sole supplier • Will Yokohama be able to supply tires for the DTC series, approx. 1500 pcs/yr?

  18. motorsport tyre situation 1 • We have been asking about tires for Rally Cross class 0-1400 ccm. The size should be 180/530R14, Compound like the old wet N1606 or similar…

  19. motorsport tyre situation 2 • There seems to be a greater interest for Historic Race not only in Denmark but in Europe in general. In connection with this there is a change towards wider tires, for example in 13” which we are unable to supply in A048

  20. QUESTIONS / SUGGESTIONS • Delivery time in general • Prices / competition in the future • Pricedropping from cheap brands • Can we compete on price if needed? • MH tires from USA (lowprice offers to Danish Rally Cross drivers in Sweden) • Radial tires for R/C? • What are the plans for the future?

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