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Teaching Courseware: New Business English Intensive Reading Book Two B

Teaching Courseware: New Business English Intensive Reading Book Two B. New Business English Intensive Reading Book Two B. 新编商务英语精读 第一册 全国商务英语研究会推荐教材. Hubei Three Gorges Vocational and Technical College. 6 Management. 9 Successful Businessmen. 8 Trademark. 7 Interview.

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Teaching Courseware: New Business English Intensive Reading Book Two B

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  1. Teaching Courseware: New Business EnglishIntensive Reading Book Two B

  2. New Business EnglishIntensive ReadingBook TwoB 新编商务英语精读 第一册 全国商务英语研究会推荐教材 Hubei Three Gorges Vocational and Technical College

  3. 6 Management 9 Successful Businessmen 8 Trademark 7 Interview 10 Successful Business

  4. New Business English Intensive Reading Book Two B Unit Six Management Unit Seven Interview Unit Eight Trademark Unit Nine Successful Businessmen Unit Ten Successful Business Picture--Word Associating Game Unit Six Unit Seven Unit Eight Unit Nine Unit Ten

  5. Unit Six --- Reading I Areas of Management Warm—up Text Translation Notes New Word Examples Exercises Extended Activities

  6. 1. Within any large company, the top, middle, and first-line managers work in a variety of areas including marketing, finance, operations, human resources, and information. 2. Marketing includes the development, pricing, promotion, and distribution of a product or service. Thus, marketing managers are responsible for getting products and services to buyers. Marketing is especially important for firms dealing in 经营 consumer products, such as Procter & Gamble, Coca-Cola, and Levi Strauss. As a result 结果, these firms often have large numbers of

  7. marketing managers at a variety of各种各样 levels. For example, a large firm will likely have a vice副的 president for marketing (top manager), regional marketing managers (middle managers), and several district sales managers (first line managers). 3. In contrast 相反, firms that produce industrial products like machinery and janitorial物业管理的supplies tend to put less emphasis重视 on marketing and to have fewer marketing managers. However, these firms do not ignore marketing altogether. In recent years, hospitals and universities have also come to recognize the value and importance of marketing.

  8. 4. Management of the firm's finances, including its investments and accounting functions, is extremely important to its survival 继续生存. Nearly every company has financial managers to plan and oversee监督 its financial resources. Levels of financial management may include a vice president for finance (top), division controller (middle), and accounting supervisor (first-line). For large financial institutions 机构 like Citicorp, Bank of America, and Merrill Lynch, effective有效的 financial management is the company's reason for being. No organization, however, can afford to ignore the need for management in this area.

  9. 5. A firm's operations are the systems it uses to create goods and services. Operations managers are responsible for production control, inventory 库存 control, and quality control, among other duties. Manufacturing companies like Boeing and Sony have a strong need for operations managers at many levels. Such firms typically典型地 have a vice president for operations (top), plant managers (middle), and foremen 领班 or supervisors主管 (first-line). In recent years, sound 强有力的 operations management practices have also become increasingly important to service organizations, hospitals, universities, and the government.

  10. 6. Every enterprise uses human resources. Thus, most companies have human resource managers to hire employees, train them, evaluate 评价 their performance, decide how they should be compensated 补偿 , and, in some cases, to deal with labor unions. Large firms may have several human resource departments, each dealing with specialized activities. Exxon, for example, has separate departments to deal with recruiting 招聘and hiring, wage and salary levels, and labor relations. Smaller firms may have a single department, while very small organizations may have a single person responsible for all human resources activities.

  11. 7. A new type of managerial position that is appearing in many organizations is that of information manager. These managers are responsible for the design and implementation执行 of various systems to gather收集 , process, and disseminate传播 information. Dramatic惊人的 increases in both the amount of information available to managers and in the ability to manage it have led to the emergence出现 of this important function. While relatively few in number now, the ranks of information managers are increasing at all levels. Some firms such as Firestone and Federal Express, for

  12. example, have top management positions called Chief Information Officer. Middle managers engaged从事 in information management help design information systems for divisions部门or plants. Computer systems managers within smaller business or operations are first-line managers.

  13. 译 文: 管 理 范 围 1在任何大公司里,高层、中层和一线经理都工作在各个领域,包括市场营销、财务、生产、人力资源和信息等部门。 2 市场营销包括产品的开发、定价、促销和分销或服务。因此,营销经理负责把产品和服务送到买家。市场营销对企业经营消费者的产品是特别重要的,如宝洁、可口可乐和列维斯特劳斯。结果,这些公司往往有大量的不同层次的营销经理。例如,大公司会可能有一个副总裁负责营销工作(高端经理) 、区域营销经理(中层管理人员 ) ,以及几个地区销售经理(一线经理) 。 3 与此相反,生产工业品的公司,例如机械和物业管理用品,往往淡化对市场营销的偏重,也没几个营销经理。但是,这些公司并不完全忽视市场营销。近几年,医院和大学也开始认识到营销的价值和重要性了。

  14. 4公司的财政管理,包括其投资和会计职能,对其生存是极为重要的。几乎每一个公司都有财务经理来计划并监督其财政资源。财政管理层次,可能包括副总裁负责财务(高层) 、部门主管(中层) 及会计主管(一线) 。对于像花旗集团、美国银行、美林证券这样的大型金融机构,有效的财务管理是该公司能生存的原因所在。无论如何,任何组织机构,都不能忽略财政管理工作的需求。 5 公司的业务是一个生产货物和产品服务的系统。业务经理,负责生产控制、库存控制和质量控制,以及其他职责。像波音公司和索尼公司这样的制造业公司,特别需要多层次的业务经理。这类公司通常有一个副总裁负责业务( 高层 )、工厂经理(中层) 和工头或领班(一线) 。近年来,对于服务机构、医院、大学和政府,进行强有力的业务管理也已变得越来越重要。

  15. 6 每家企业都利用人力资源。因此,大部分公司都有人力资源 经理来聘用员工、培训他们、评价其绩效、决定他们应如何获得补偿,在某些情况下,与工会打交道。大型企业可能有若干人力资源部门,各自处理专门的事宜。例如,埃克森美孚,有单独的部门来处理招聘和录用、工资和薪金水准以及劳务关系。较小的公司可能有一个单独部门,而非常小的公司可能只有一个人负责所有人力资源活动。 7 一种新型的管理职位出现在许多公司中,那就是信息经理。 这些经理,负责策划和实施各种有关收集、处理和传播信息的系统工作。管理人员可用信息量和处理这些信息的能力需求都急剧增加,导致这一重要职能出现。而相对现在较少的数量,信息经理的职位正在各个管理层次增加。例如,一些如凡世通和联邦快递这样的公司,有所谓首席信息官的高层管理职位。中层管理人员,从事信息管理,帮助部门和工厂设计信息系统。第一线的经理是业务较少的电脑系统管理人员。 译者:周荆洪

  16. I. Brainstorming: Work with your partner and write out words or expressions about the titles of managing staff. Chairperson of the board, 董事会主席, President, 董事长, Managing Director, 常务经理, General manager, 总经理, Deputy/Vice president, 副董事长, Division/Department manager, 司 / 部经理, Superintendent, 主管人、监管人、警司,

  17. Supervisor, 主管, Chief Executives ( CEO, CFO, CIO, etc. ), 首席执行官(行政总裁,首席财务官,首席信息官等) , Director, 主任, Section chief, 科长, Department head, 部门主管, Foreman, 领班, Chief engineer ... 总工程师......

  18. II. Pairwork: Discuss the following questions with your partner. • Where do we suppose to find management? • Some students may say “in business”, but actually management can be found wherever people work together in groups. So management takes place not only in business settings but also in schools, hospitals, the military, government, service organizations, etc. 有些学生可能说“在商务上” ,但实际上,管理可以在任何有合作人群的地方找到。因此,管理需要的地方,不仅在商务上,而且在学校,医院,军队,政府,服务机构等。

  19. 2. What is the purpose of management? Management is the process of coordinating human, physical, and financial resources to achieve an organization’s objectives. 3. What are the major functions of business management? The major functions of business management include planning, organizing, staffing, directing, and controlling. Human resources (employees), physical resources (materials and machinery) and financial resources (money) can work efficiently only with careful coordination of management. 业务管理的主要职能,包括规划、组织、人事、指挥和控制。人力资源(雇员) ,物资资源(材料和机械)和财政资源(金钱)可以有效地工作,只有小心协调管理。

  20. 4. What do you think is a manager's routine work? A manager’s routine work is to get things organized, to communicate with others effectively, to appraise staff promptly, to manage public relations, and to put customers first. 经理人的日常工作是组织工作,有效地与其他人沟通,及时地评价工作人员,管理公共关系,并做到顾客至上。 5. Who is the most suitable candidate for management work in your class? And why?

  21. 6. What skills and abilities are desired for management work? The following are the keys for success in management work: To think logically to make correct or prompt decisions; 有逻辑地思考,作出正确的决定,或提示; Good at coordination work; 善于协调工作; To deal with various kinds of people ranging from community leaders to employees; 与从社区领导到员工的各种层次的人打交道; To speak and write clearly and with authority; 清楚地发言、写文章来参与管理; The ability to lead and influence others. 有领导和影响他人的能力。

  22. Procter & Gamble: • a US company which dominates the soap and detergent industry in the US and many other parts of the world occupying the 61st place in Fortune Global 500 Industrial Corporations in 1999. P&G,as it is usually known,also makes other household and personal care products. (宝洁公司) • 2. Coca-Cola:the largest soft drink producer in the world,and the 32nd of the best 500 enterprises in the US. It was founded in 1919 and has since been producing Coca-Cola and other non-alcoholic beverages. 26%of its assets are outside the United States. The company has approximately 38,000 employees. (可口可乐公司)

  23. 3. Levi Strauss:the world’s largest manufacturer of jeans. It has approximately 30,000 employees. (列维·施特劳斯公司) 4. Citicorp:the largest banking enterprise in the US. The bank has many branches all over the world. 1n the past few years Citicorp has set up branches in some Chinese cities such as Beijing,Shanghai and Guangzhou. The bank has approximately 32,000 employees. (花旗银行) 5. Bank of America:one of the major banks in the US. 1t has more than 1,000 branches in the country. it has approximately 30,000 employees. (美洲银行)

  24. 6. Merrill Lynch:one of the major multinational securities issuing houses in the US. It has a 1,245-position,three-story trading center in New York City. (关林公司) 7. . . . the company’s reason for being. the purpose for which the company exists. 8. operations managers:the managers responsible for controlling production. 9. Boeing:one of the major aircraft manufacturing companies in the world and the largest aircraft exporter in the United States,a company with 38,000 employees. (波音公司)

  25. 10. Sony: one of the largest manufacturers and exporters of electronic products in Japan. One of its branch companies is located in San Diego,California。(索尼公司) . 11. 1abor union:an organization that represents the ordinary workers in a particular trade or profession,especially in meetings with employers. In British English it is called trade union. (工会) 12. Exxon:Exxon corporation,the largest oil company in the world with its headquarters located in New York City. The corporation has approximately 30,000 employees. (爱克森公司)

  26. 13. 1abor relations:the relationship between employers and employees. (劳资关系) 14. dramatic increases in both the amount of information available to managers. . . led to the emergence of this important function:The fact that managers have to process the rapidly increasing amount of information and have to acquire more abilities to deal with it has made it necessary for the new type of managerial position to come into being. 15. Federal Express:the largest company engaged in express delivery through air transport. It is the 7th of the 50 major transport companies in the world. (联邦捷运公司)

  27. 1. vice a. 副的 2. janitorial a. 物业管理的 3. survival n. 继续生存 4. oversee v. 监督 5. supervisor n. 主管;监督人 6. institution n. 机构;组织 7. effective a. 有效的 8. inventory n. 存货;库存 9. typically ad. 典型地 10. foreman. n. 领班

  28. 11. sound a. 强有力的 12. evaluate v. 评价 13. compensate v. 补偿;赔偿 14. recruit v. 招聘 15. implementation n. 贯彻;执行 16. gather v. 收集 17. disseminate v. 传播 18. dramatic a. 引人注目的;惊人的 - 19. emergence n. 出现 20. engage v. 从事(be engaged in) 21. division n. 部门

  29. 1. deal in 经营 2. as a result 结果 3. a variety of 各种各样 4. in contrast 相反 5. put emphasis on 重视;偏重于 6. engage in 从事

  30. Unit SixWhat words can you associate with the pictures? recruit v. foreman n. disseminate v. dramatic a. division n. compensate v.

  31. institution n. survival n. inventory n. typically ad. recruit v.

  32. implementation n. effective a. compensate v. evaluate v.

  33. disseminate v. gather v. vice a.

  34. division n. sound a. oversee v. emergence n. engage v. janitorial a.

  35. oversee v. supervisor n. janitorial a.

  36. 1. vice a. 副的 2. janitorial a. 物业管理的 3. survival n. 继续生存 4. oversee v. 监督 5. supervisor n. 主管;监督人 6. institution n. 机构;组织 7. effective a. 有效的 8. inventory n. 存货;库存 9. typically ad. 典型地 10. foreman. n. 领班

  37. 11. sound a. 强有力的 12. evaluate v. 评价 13. compensate v. 补偿;赔偿 14. recruit v. 招聘 15. implementation n. 贯彻;执行 16. gather v. 收集 17. disseminate v. 传播 18. dramatic a. 引人注目的;惊人的 19. emergence n. 出现 20. engage v. 从事 (be engaged in) 21. division n. 部门

  38. 1. deal in 经营 2. as a result 结果 3. a variety of 各种各样 4. in contrast 相反 5. put emphasis on 重视;偏重于 6. engage in 从事

  39. 1. vice 副的 e.g. the vice-president of the USA synonym: associate, assistant, deputy 副总统/大学副校长 vice president 副省长 vice governor 副主席/副系主任 vice chairman 副市长 vice mayor 副总理 vice premier 副领事 vice consul 副部长 vice minister 副校长 vice principal (中小学) 行政职务的副职头衔最常用associate: 副教授 associate professor 副审判长 associate judge

  40. 副研究员 associate research fellow 副研究员 associate research fellow 副主编 associate managing editor 副主任医师 associate senior doctor 副编审 associate senior editor manage和headmaster, 其副职头衔可以冠以 assistant: 副总经理 assistant/deputy general manager, assistant/deputy managing director 副经理、协理、经理助理 assistant manager 副校长(中小学) assistant headmaster

  41. 以director表示的职位常以deputy director表示。此外, secretary, mayor, dean等头衔的副职也可冠以deputy: 副秘书长 deputy secretary. general 副市长 deputy mayor 副书记 deputy secretary 副院长 deputy dean 学术职称除了正副级别的中高级职称外, 还有初级职称如助理, 助理常用 assistant表示: 助理教授 assistant professor 助理编辑 assistant editor 助理研究员 assistant research fellow 助理农艺师 assistant agronomist 助理工程师 assistant engineer

  42. 2. a variety of 各种各样的 e.g. Everyone arrived late at the party for a variety of reasons. The shirt is available in a wide variety of colors. 3. deal in 卖某物;经营某物 e.g. The company deals in computer software. 4. In contrast (to/with) 和......形成对比 e.g. Their old house had been large and spacious;in contrast, the new flat seemed cramped and dark. The company lost $7 million this quarter in contrast to a profit of $6.2 million a year earlier. 5. janitorial a. 物业管理的 janitor: n. 看门人 synonym: doorkeeper, caretaker

  43. 6. survival n. 幸存;残存;生存 e.g. Hopes are fading for the survival of the missing climbers. She was fighting for her political survival. survival kit: 救生箱 survival of the fittest: 适者生存;优胜劣汰 survive 1)vi.幸存;残存;活下来 e.g. Her parents died in the accident, but she survived. He survived in the desert for a week on biscuits and water. 2) vt. 比......活得长;经历......之后还存在 e.g. Few buildings survived the fire. She Survived her sons. survivor n.幸存者;生还者 e.g. There was only one survivor from/of the plane crash.

  44. 7. put/lay/place emphasis on: 强调;重视 e.g. The new schoolmaster put emphasis on cultivating students’ independence. The course places emphasis on practical work. 8. oversee vt. 监督 e.g. A team leader was appointed to oversee the project. The man was asked to oversee the decoration project of the new building. 9. inventory n.存货清单;详细目录 e.g. An inventory of all the stock has to be made before the shop Can be made. We made a complete inventory of everything in the apartment.

  45. 10. compensate 1) vt. 补偿;赔偿 e.g. Many firms compensate their workers if they are injured at work. The firm agreed to compensate its workers for their loss of earnings. 2) vi. 弥补;抵消 e.g. Because my left eye is so weak, my right eye has to work harder to compensate. Her intelligence more than compensates for her lack of experience. compensation n. 补偿费;赔偿金;补偿 compensatory a. 补偿性的

  46. in compensation 补偿 e.g. The plane was cancelled, and all we got in compensation was a free meal. as compensation 作为补偿 e.g. The workers were given 30 days’ pay as compensation. pay sb. compensation 给某人支付赔偿金 e.g. The idea is that criminals should pay compensation to their victims. seek/claim compensation 正式索要赔偿金 e.g. The court awarded James$1,000 compensation. compensatory trade 补偿性贸易

  47. 11. sound 1) a.明智的;有判断力的;合理的;正确的; 完好的;健全的;无恙的 e.g. That’s very sound advice;you should take it. He is politically sound. The surveyor reported that all the walls were completely sound. The doctor certified that she was of sound mind (心智健全). sound asleep: 酣睡;沉睡 e.g. The children are in sound asleep. 2) linking v. 听起来;令人觉得, 似乎 e.g. Your cough sounds better. Does this sentence sound right? It sounds as if/as though 好像;听起来 sound like 听起来像;似乎 e.g. That sounds like a good idea!

  48. 12. among other things / places / factors etc. 除了(别的东西)以外 e.g. At the meeting they discussed, among other things, recent events in Japan. I’d like him to look specifically at Personnel’s computing problems among other things. 13. foreman n. 领班 overseer 监工;工头 supervisor 主管 14. disseminate vt.传播;散布 e.g. Israeli columnist says Israeli army disseminates disinformation to distract attention from Gaza massacre. dissemination n. 传播;散布 e.g. the dissemination of information about new tax rules

  49. 15. emergence n. 出现 e.g. The 1960s saw the emergence of many new nations. The dramatic emergence of many new towns is a sign of rapid urbanization. emerge 1)vi. 出现;浮现;露出 e.g. The sun emerged from behind the clouds. Several interesting new poets have emerged in recent years. 2)vi. 显露;露出真相 e.g. Eventually. the truth of the matter emerged.

  50. 16. at all levels 在所有的层面 level 1) n. 级别 at...level 在......级别 e.g. Training is offered at each level in the department. 2) n. 程度 e.g. Increased supplies are needed to meet the level of demand. Dolphins show a high level of intelligence. 3) n. 标准;水准 e.g. a high level of achievement Students at this level may have problems with basic grammar.

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