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Understanding the Importance of Intercultural Communication in a Globalized World

This chapter explores the significance of studying intercultural communication (ICC) in today's interconnected society. It highlights essential reasons, including adapting to diverse workforces, navigating multicultural healthcare, and enhancing problem-solving abilities. Key concepts include fostering self-awareness, promoting global peace, and developing flexible mindsets that balance ethnocentric and ethnorelative perspectives. The chapter further introduces the Staircase Model, which outlines stages from unconscious incompetence to unconscious competence in ICC, emphasizing the importance of knowledge, attitudes, and skills for effective communication across cultures.

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Understanding the Importance of Intercultural Communication in a Globalized World

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Presentation Transcript

  1. HCOM 320Chapter 1 Why Study Intercultural Communication?

  2. Reasons to study ICC • Global & domestic workforce • Multicultural health care • Creative problem solving • Enhancing ICC relationships • Self-awareness • Global & intrapersonal peace

  3. ICC Flexibility • Flexible & inflexible ICC • Ethnocentric & ethnorelative mindsets • Flexible ICC • Knowledge • Attitude • Cognitive • affective

  4. Flexible ICC - Criteria • Appropriateness • Understand values, norms, social roles • Effectiveness • Shared meaning, integration • Comm adaptability • Meet specific needs • Comm creativity • Imaginative lens & flexible skills

  5. STAIRCASE MODEL • Unconscious incompetence • Ignorance stage • Conscious incompetence • Aware of incompetence • Conscious competence • Committed to integration • Unconscious competence • Spontaneity

  6. STAIRCASE MODEL

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