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Entrepreneurial Leadership ELS

Strategic Business and Market Planning. Entrepreneurial Leadership ELS. The Process. Strategic Business and Market Planning. Create a Vision. Develop a Plan. Evaluate Process Continuously Improve. Define & Execute. Planning Process. Strategic Business and Market Planning.

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Entrepreneurial Leadership ELS

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  1. Strategic Business and Market Planning Entrepreneurial Leadership ELS

  2. The Process Strategic Business and Market Planning Create a Vision Develop a Plan Evaluate Process Continuously Improve Define & Execute Katcher Associates LLC-Proprietary Information

  3. Planning Process Strategic Business and Market Planning A Continuous Process Vision Mission Critical Success Factor Market Plan Sales Plan Operations Financial/Budget Review CORE VALUES CORE VALUES Internal Appraisal External Assessment Planning helps you to manage your time rather than it managing you Katcher Associates LLC-Proprietary Information

  4. Benefits of Planning Strategic Business and Market Planning • Prioritize Activities • See Beyond Immediate Issues-Focus on Desired Outcome • Aligns Day to Day Activities With Long-Term Goals and Vision • Avoid Endless Crisis That Are Not Important to Your Goals • Focus Energy on Your Vision • Comprehensive Plan The Most Important Tool You Can Utilize to Build a Successful Business Katcher Associates LLC-Proprietary Information

  5. Why People Fail Strategic Business and Market Planning • Lack of Vision and Purpose • Lack of Financial Planning and Review • Poor Management • Poor Capitalization • Lack of Market/Competition Knowledge • Failure to Establish Goals Katcher Associates LLC-Proprietary Information

  6. Your Vision Strategic Business and Market Planning • Mental Snapshot of Where You See Your Business in the Future • Describes Who You Are As a Company • Who You Have the Capability to Become • Why You Are Unique and Important • Articulates the Business You Are In/Reason For Being in Business • Answers the Question: “What Do You Want to Become” Katcher Associates LLC-Proprietary Information

  7. Why A Vision Strategic Business and Market Planning • Vision Driven Leaders Out-Perform Their Competition • Serves as a Source of Inspiration • Guides Decisions • Vision of Your Future Is Essential to Your Success • Provides Direction and Motivation • Before Anything Can Be Actually Accomplished, It Must Be Mentally Accomplished “ Living without a Vision is like taking a trip without a Destination” Katcher Associates LLC-Proprietary Information

  8. Your Vision Strategic Business and Market Planning • Core Values: • How do you want to be known by: • Our customers • Our suppliers • Our shareholders • The community • Our employees • Define Your Core Values Katcher Associates LLC-Proprietary Information

  9. Your Vision Strategic Business and Market Planning • Define Your Vision: Katcher Associates LLC-Proprietary Information

  10. Your Mission Statement Strategic Business and Market Planning • Business Goals and Plans for Next 12 mos. • Provide Sense of Direction • Defines Your Principal Service and Uniqueness • Changes With the Time, As You Accomplish It • Should Be: • Clear, Involving, Memorable, Align With Values, Directed At Vision, Linked to Customer Needs, Stretch But Not Impossible, Measurable Katcher Associates LLC-Proprietary Information

  11. Establish Critical Goal Categories Strategic Business and Market Planning • Critical Few Things That Must Happen For Your Mission To Be Successful • Aligns With Your Mission • Should Have Between 3-7 • Examples: • Market Penetration • New Product/Service • Customer Satisfaction • Cash Flow “The Ultimate reason for setting goals is to entice you to become the person it takes to achieve them” Jim Rohn Katcher Associates LLC-Proprietary Information

  12. Create Goals Strategic Business and Market Planning • Create Specific Goals To Support The Critical Success Categories • More Specific Than Success Categories • Short Term: Improve Market Penetration By % • Develop Market Penetration Measurement Instrument • Gather Current Information • Initiate A Task Force To Address the Issue • Long Term: Improve Market Penetration By % • Establish An Advisory Board Katcher Associates LLC-Proprietary Information

  13. Create Goals Strategic Business and Market Planning • No Limit To The Number • “What Ever It Takes” • S M A R T: Specific Measurable Attainable Realistic Time Bound • Determine: • Rewards and Benefits: Makes The Goal Worth Doing • Consequences • Identify Obstacles • Identify Solutions Katcher Associates LLC-Proprietary Information

  14. Write Action Steps Strategic Business and Market Planning • Determine The Steps It Takes To Accomplish Your Goals • Align Each Step With Their Goals • Create A Plan As To Who Does What By When • Critical Goal: Improve Market Penetration GoalsAction StepResponsiblePriorityCheck PtDueDate RESULTS Katcher Associates LLC-Proprietary Information

  15. Market Plan Strategic Business and Market Planning • Overall Goals of Plan • Creating a Name • Strong Customer Base/Relationship • Increase Sales • Market Analysis • Target Market • Competition • Market Trends • Market Research • Marketing Budget • Expected Return • Marketing Vehicles • Adv, PR, Seminars, DM, Networking, Website, etc. • Marketing Assessment Katcher Associates LLC-Proprietary Information

  16. Sales Plan Strategic Business and Market Planning • Sales Strategies/Goals • Direct Sales • Direct Mail • E-Mail • Prospecting • Cold Calls • Networking • Referrals • Seminars/Talks • Sales Incentives • Free Session • Online Promotion • Building Customer Relationship/Customer Service • Sales Assessment Katcher Associates LLC-Proprietary Information

  17. Operations Strategic Business and Market Planning • How Do You Run Your Business • Equipment • Facilities • Resources • Production Process • Process Manual • Production Plan • Capacity Utilization • Safety • Order Fulfillment and Customer Service • Assessment Katcher Associates LLC-Proprietary Information

  18. Financial/Budget Plan Strategic Business and Market Planning • Create Financial Projects/Budget • Income Statement • Cash Flow Analysis • Balance Sheet • Budget • Assumptions • Review Quarterly • Plan vs Actuals • Financial Assessment Katcher Associates LLC-Proprietary Information

  19. Planning Process Strategic Business and Market Planning A Continuous Process Vision Mission Critical Success Factor Market Plan Sales Plan Operations Financial/Budget Review CORE VALUES CORE VALUES Internal Appraisal External Assessment Planning helps you to manage your time rather than it managing you Katcher Associates LLC-Proprietary Information

  20. Alignment Strategic Business and Market Planning Vision Mission Critical Success Categories Goals Action Steps RESULTS Align With Everyone Katcher Associates LLC-Proprietary Information

  21. Key To Success Strategic Business and Market Planning • Alignment: • People • Functions • Organization • Resources • Processes • Everyone Understands What Steps Are Needed To Make The Company Successful “Lack of Opportunity is Often Nothing More Than Lack of Purpose or Direction” -unknown Katcher Associates LLC-Proprietary Information

  22. Need Help Strategic Business and Market Planning Karen Katcher Katcher Associates, LLC 908-719-1027 karen@katcherassociates.com Katcher Associates LLC-Proprietary Information

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