1 / 14

TRACK 2: Multi-Channel Marketing- “How to Implement Multi-channel Marketing”

TRACK 2: Multi-Channel Marketing- “How to Implement Multi-channel Marketing”. Speaker Joy Zehrbach- Vice President of Marketing. EXPANDING YOUR SERVICE OFFERING. Commitment from the Top. Changing the way you do business.

kelly-kirk
Télécharger la présentation

TRACK 2: Multi-Channel Marketing- “How to Implement Multi-channel Marketing”

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. TRACK 2:Multi-Channel Marketing-“How to Implement Multi-channel Marketing” Speaker Joy Zehrbach-Vice President of Marketing

  2. EXPANDING YOUR SERVICE OFFERING

  3. Commitment from the Top Changing the way you do business Whether your company has ‘hands on leadership’ or it’s removed; the top has enormous influence on the day-to-day culture • Lots of unanswered questions • Great Opportunity • Potential Drag on Progress .

  4. HIGHER LEARNING Educating the Masses • Discussions = • Better understanding • Support & Buy In • Internally • Create Collateral • Reaffirming process of change .

  5. Educating the Masses MARKET YOUR WARES • External Tell your clients what you offer! • Newsletters, e-mail blasts, your website • Attend marketing functions • Offer to partner with associations • Create News releases .

  6. IDENTIFY EXISTING OPPORTUNITIES Review your current clients What services are they buying from somewhere else How strong are your current relationships What services would they like to buy from you that aren’t offered today? .

  7. Teach Sales & CSR’s to Recognize New Opportunities Listen for pain points Ask lots of questions Learn the full scope of projects and/or situations Most clients will tell you exactly how to close a deal, if you are willing to listen and consider the big picture .

  8. You’re Under Construction Learn electronic mediums, trends & programs Many are Free Most are reasonably priced .

  9. .

  10. Learn to recognize when you need help Vendors are great partners Customers are great partners Industry Associations Barter with others .

  11. Practice What You Preach Market Your Business Use the same tools you’re selling to promote your company Measure the activity and return on investment DON’T BE AFRAID TO MESS UP! .

  12. This Doesn’t End .

  13. IN SUMMARY • A form of expanding your service offerings • Commit from the top • Higher Learning • Educate the masses • Internal • External • Identify existing opportunities • Teach CSR’s & Sales to recognize new oppty • You’re under construction – learn new media • Recognize when you need help • Practice what you preach • Never ending

  14. Questions & Answers Joy Zehrbach BEB – Houston, TX

More Related