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JUDO

JUDO. Green my Apple. Apple Users in the driver’s seat. Web 2.0. Email to take the message to Jobs. Tagging and Social Networking sites. Technorati to reflect the buzz. Greenpeace.org traffic sources. Apple site traffic sources: referrals are everything in a viral campaign.

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JUDO

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Presentation Transcript

  1. JUDO

  2. Green my Apple

  3. Apple Users in the driver’s seat

  4. Web 2.0

  5. Email to take the message to Jobs

  6. Tagging and Social Networking sites

  7. Technorati to reflect the buzz

  8. Greenpeace.org traffic sources

  9. Apple site traffic sources: referrals are everything in a viral campaign

  10. Apple site Launch

  11. Desktop viral: Hug your Mac

  12. Video E-card on YouTube to publicize the campaign

  13. The YouTube Dillemma

  14. Perpetual Beta: Feedback site for suggested improvements

  15. Banners and bugs to make the campaign easier to promote

  16. Creative Commons content for remix

  17. Webby Award

  18. Webby Award

  19. Webby traffic conversions

  20. Contribution to conversion

  21. Results (March 2007) • 470,000 Google references • 4,070 Blog entries • 50,000 letters to Steve Jobs • 1,000,000 Unique Visits • 10,000 newsletter signups • Dell: “We challenge the Electronics industry to adopt a 100% takeback policy worldwide…”

  22. Result

  23. Kicking Ass

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