Mastering Conversation Control in Challenging Situations
In the unpredictable landscape of public discourse, controlling the narrative can be a daunting task. Erika Pope emphasizes that true control comes from being a credible participant rather than asserting authority. Utilize current news as a platform to communicate your message, ensuring it remains relevant and valuable. In crises, transparency fosters integrity, leading to quicker reputation recovery. Engage through all accessible channels, particularly mobile devices, as prompt communication is vital. Remember, delivering bad news is often better than silence.
Mastering Conversation Control in Challenging Situations
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Presentation Transcript
Erika Pope How to Control the Conversation When the Conversation Is out of Your Control ATME 2009 May 28, 2009 Principal
Control? There’s no such thing. Instead, be a credible part of the conversation.
Be (Appropriately) Opportunistic Use topical news as an occasion to get your message out and change the timbre of the coverage. IMPORTANT: Be sure your message is relevant to the larger conversation and has genuine news value. Understand that your message may be co-opted in service of the larger story and be okay with that (or don’t disseminate it).
Short-term Pain… PR 101: Be up front at all times, especially in crisis situations. The more integrity you demonstrate from the outset, the sooner your reputation will rebound.
Strike First In the age of instant information, you must communicate via all available, appropriate avenues. From a customer service perspective, accounting for the use of mobile devices is paramount. Bad news is better than no news.
