1 / 15

Pepsi

Pepsi. Brad’s Drink. 1893 Invented by Caleb Bradham A pharmacist and drugstore owner from New Bern, North Carolina . Originally it was referred to as Brad’s Drink Only known locally until sales grew. 1898. Bradham renames his drink Pepsi-Cola

kenaz
Télécharger la présentation

Pepsi

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Pepsi

  2. Brad’s Drink • 1893 • Invented by Caleb Bradham • A pharmacist and drugstore owner from New Bern, North Carolina. • Originally it was referred to as Brad’s Drink • Only known locally until sales grew.

  3. 1898 • Bradham renames his drink Pepsi-Cola • Scribbles the first design where he focuses on curves and uses the color red.

  4. 1905 • Sight changes were made to the trademark in 1905 • Keeping the red and curves but giving it a smoother look.

  5. 1906 • Few changes were made but the Word “Drink” was added to the Design

  6. 1940 • Basic Same design as in 1906 but small changes were made.

  7. 1950 • The red, white and blue colors were introduced • First begin to see the circular design

  8. 1962 • Pepsi-Cola is renamed Pepsi. • The circular design is no longer at an angle.

  9. 1973 • Pepsi keeps the circular red, white and blue design but leave the soda top look and make it look smoother.

  10. 1991-1992 • Pepsi sticks with the Pepsi “Globe”. but puts it under the name Pepsi and adds a red bar.

  11. 1998 • Pepsi embraces the globe and makes it larger and adds more blue to their design.

  12. 2003 • Pepsi keeps both the globe and the blue color but adds more details to their trademark.

  13. 2008-present • Pepsi decides to modernize their logo and has the Arnell Group from New York design their new logo. • The new logo gives the globe a “smile” and makes the Pepsi letters lowercase.

  14. Main Brands • Pepsi • Frito Lay • Tropicana • Quaker • Gatorade

  15. Brands owned by pepsi-cola • Pepsi • Mountain Dew • Sierra Mist • SoBe • AMP Energy • IZZE • Naked Juice • Propel • Mug • Aquafina,

More Related