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California Welcome Center Orange County

California Welcome Center Orange County. Initiative. What are we?. California’s Official State Visitor Centers They offer valuable information and services for travelers The Center’s are here as a personal travel concierge to assist all aspects of our visitor’s California Trip

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California Welcome Center Orange County

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  1. California Welcome Center Orange County Initiative

  2. What are we? • California’s Official State Visitor Centers • They offer valuable information and services for travelers • The Center’s are here as a personal travel concierge to assist all aspects of our visitor’s California Trip • There are currently 19 California Welcome Centers across California • Each promotes their regions as well as the entire state, giving travelers a reason to stay longer in a certain location

  3. Research • In a recent survey, 75% of visitors went to local attractions/activities they learned about at the California Welcome Center. • 32% changed their travel plans after visiting a California Welcome Center. • 19% of visitors surveyed stated they extended their stay by 2.5 days after visiting a California Welcome Center and 40% of the people visiting have not booked their stay prior to arriving. • 64% of the respondents said they learned something new about the local area and region by visiting a California Welcome Center. *According to research conducted by the California Tour & Travel Council

  4. Services Offered • Open 7 days a week, 9am to 5pm • Answer incoming calls on pre-travel questions • Free brochures from throughout the state • Free maps and directions • Free internet and computer access • Purchase discounted attraction tickets • Purchase and redeem Go Los Angeles Cards • Book last minute hotel rooms • Dining recommendations and reservations

  5. Market to Visitors California Travel Guides (circulation of 600,000) California Road Trips (circulation of $1 Million) Official California State Map (over $1 Million) Buena Park Travel Planning Guide (15,000) Anaheim/OC CVB Travel Guide (225,000) Los Angeles Visitor Guide (500,000)The Toll Roads MapRack brochure in Certified Folder (15) highway/wayfaring signs off 91 and 5 Freeways

  6. Market to Visitors Websites:visitcalifornia.com visitcwc.com visitbuenapark.comvisittheOC.com Social Media: Facebook Twitter Instagram Yelp Trip Advisor

  7. Statistics • 2011- 14,000 visitors • 2012- 20,000 visitors • 2013- 30,000 visitors • January 2014 up 22% YOY • February 2014 up 92% YOY • March 2014 up 21% YOY • April 2014 up 148% YOY • 24% are from out of the country • 31% are from out of state • 45% are from California

  8. Proposal Basic Sponsorship Package: • Rack brochure pocket or space for travel guide, within special section, in main information room. This gives more exposure of your promotional piece to our guests and the information is not lost in the large display wall. • First referrals to visitors. Includes all specialized bag requests, phone calls and walk-ins. • One mounted poster or framed artwork display in the main information room. (provided by sponsor)* • Sponsor Weeks.  The California Welcome Center Orange County will feature your destination/hotel/business for a specific week. (Company provides collateral, promotional materials and garb.)* • Invited to participate in networking and concierge events • Social Media Posts (up to 2 each month) Only $1000 per year *Restrictions apply, one year minimum

  9. Proposal Featured Sponsorship Package: • Rack brochure pocket or space for travel guide, within special section, in main information room. This gives more exposure of your promotional piece to our guests and the information is not lost in the large display wall. • First referrals to visitors. Includes all specialized bag requests, phone calls and walk-ins. • A large floor display item (provided by sponsor) or backlit sign (additional charge)* • Sponsor Weeks.  The California Welcome Center Orange County will feature your destination/hotel/business for a specific week. (Company provides collateral, promotional materials and garb.)* • Invited to participate in networking and concierge events • Marketing materials included at all California Welcome Center Orange County trade show booths • Social Media Posts (unlimited) Only $2000 per year *Restrictions apply, one year minimum

  10. Fulfillment Opportunity All sponsors will get their information included in the OC Travel Package mailed out by the Welcome Center! • Easy and time saving method for consumers to request information from the OCVA website. • Distribution from the Center and mailed to the consumer in one Orange County package. • Another method of tracking visitor’s information from the OCVA site. • Includes packaging, branding and labor. • An additional processing fee will be applied to the order and paid by the customer

  11. California Welcome Center

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