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Enhancing B2B Connections for SMEs in Arizona-Mexico Region through Digital Innovation

The Arizona-Mexico B2B network, spearheaded by the Thunderbird School, focuses on leveraging technology to support small and medium-sized enterprises (SMEs) in the region. With over 1.4 million employees and 45,700 employers in Maricopa County, SMEs are vital for economic growth. Our initiative includes the development of a B2B digital platform, encouraging businesses to share their content, and fostering direct connections. Collaborations with local chambers of commerce and regular updates ensure a vibrant, self-reported database of regional business activity.

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Enhancing B2B Connections for SMEs in Arizona-Mexico Region through Digital Innovation

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  1. Business to Business network Arizona-Mexico Small and Medium Sized Business Connections - Thunderbird School • Leverage technology to inform MAG business community • Explore development of B2B digital platform • Encourage companies to upload content • High importance to small and medium sized businesses Similarities to Made in NY Digital Map (mappedinNY.com)

  2. Importance of SMEs 1,454,000 Employees 45,700 Employers Largest sector in Maricopa County • 95% employers • 55% employees (jobs) Employer Size (# of Employees) * Regional employment for 2012 includes employers with 5 or more employees per location Source: MAG Employer Database 2012

  3. Connect - BIEN Digital Platform Design • Self-reported database of businesses that operate in Arizona -Mexico- Canada • Regional business databases used to generate participation - Annual update of information • Data on: size, type of activity, scope of operations, point of contact • Customized search – spatial or parametric • Encourages development of direct connections

  4. Connect - BIEN • Search • Location (spatial) or attribute search (name, business activity) • Search results counted and displayed by activating category filters • Built on Google maps • Display each business location • Updates with zoom level • Icons based on primary categorization

  5. Statewide Partnerships and Outreach – An Ongoing Effort Chambers of Commerce - Arizona Chamber of Commerce and Industry - Arizona Hispanic Chamber of Commerce - Glendale Chamber of Commerce - Greater Phoenix Chamber of Commerce - Tucson Hispanic Chamber of Commerce/AZ-Sonora Business Resource Guide Council of Governments/Metropolitan Planning Organizations - PAG - YMPO - SEAGO - WACOG - NACOG - FMPO Business/Industry Organizations - Arizona Small Business Association - East Valley Partnership - WESTMARC

  6. Connect - BIEN Next Steps • Continue making improvements based on discussions with ED and industry experts • Engage Council of Governments/MPOs statewide to lead effort locally and engage businesses in regions throughout state • Presentations to Chambers of Commerce, trade associations, events • Develop communications and marketing strategy (Linked In, Twitter, print, B2B partnerships • Develop comprehensive “How To” roadmap in cooperation with other agencies www.connectbien.com

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