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Sociocultural Level of Analysis

Sociocultural Level of Analysis. 4.2 Social and cultural norms SLT. Social Learning Theory. Albert Bandura’s theory is that through observational learning, individuals learn a society or culture’s norms. By watching “models” and imitating their behaviour Direct indirect.

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Sociocultural Level of Analysis

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  1. Sociocultural Level of Analysis 4.2 Social and cultural norms SLT

  2. Social Learning Theory • Albert Bandura’s theory is that through observational learning, individuals learn a society or culture’s norms. • By watching “models” and imitating their behaviour • Direct • indirect

  3. Social learning theory • Involves the four following factors: • Attention • Retention • Motor reproduction • Motivation

  4. Motivation • Motivation is more complex and there are several factors that may influence: • Consistency • Identification with the model • Rewards/punishment (vicarious reinforcement) • Liking the model

  5. SLT – research • SLT has been used to explain many things and in particular the role of violence and aggression • Bandura Ross & Ross. 1961 – “Transmission of aggression through imitation of aggressive models” see handout and on p. 112-113 • http://video.google.com/videoplay?docid=-4586465813762682933#

  6. Application of SLT in real life • Can you think of any?

  7. Application of SLT in real life • Support for SLT is found by Eron 1986 who carried out a longitudinal study over 15 years – positive correlation number of hours of violence watched on TV and level of aggression • Study in Canada by Kimball & Zabrack 1986, also showed same results after TV was introduced • But, could be another factor involved? (remember weakness with correlational studies)

  8. Be a critical thinker • The other side of the argument on p. 114 + on p. 116

  9. Evaluation of social learning theory • Helps to explain why behaviours may be passed down in a family or within a culture • Explains why children acquire behaviour without trial-and-error learning • Does not explain why some people never learn a behaviour • Difficult to establish 100 % that the behaviour comes from observing the model • Might not show the learned behavour for some time

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