Shawn Murphy Manager Government Relations Canadian Co-operative Association November 2, 2012

1. Co-operating for effective participation in public policy. Positioning for successful partnership in public policy development Shawn Murphy Manager Government Relations Canadian Co-operative Association November 2, 2012

2. Simple is good Keep it Simple • If you don’t’ understand it, nobody else will • Nobody is as passionate as you are • Don’t put the cart in front of the horse

3. You are the Salesperson • Changing public policy is a sales job • Clear messaging: you need to sell inside and outside your sector • You want them to buy into your sale

4. Your Audience : Three pillars of public policy Politicians Public Servants Your Sector

5. Politicians • Clear and simple messaging • Do the work for them • What’s in it for them • Find aChampion

6. Department of Finance Canada www.fin.gc.ca Department of Finance Canada www.fin.gc.ca Public Servants • New federal landscape - DRAP • They are people like you and me • Help them do the work

7. Your Sector • One message, one voice • Sector buy in • Patience

8. The secret to effective public policy development There is no magic to public policy development • Perseverance • Time: it may take days, weeks, months, years • Ability to adapt to a changing environment

9. QUESTIONS?