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Measuring the Economic Importance of the Meetings Industry

Measuring the Economic Importance of the Meetings Industry. Developing a Tourism Satellite Account Extension. Why do we need this project?. We do make a sizable contribution to economies But we simply cannot quantify it accurately And is officially recognised Data collection has huge gaps

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Measuring the Economic Importance of the Meetings Industry

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  1. Measuring the Economic Importance of the Meetings Industry Developing a Tourism Satellite Account Extension

  2. Why do we need this project? • We do make a sizable contribution to economies • But we simply cannot quantify it accurately • And is officially recognised • Data collection has huge gaps • Misleading, inconsistent • But not all bad • Some countries are collecting data regularly • We are not starting from zero!

  3. Why do we need to measure industry precisely? • The way to acquire regonition / respect for the Industry • Without it the Meetings Industry will be ‘poor relation’ • Not considered a mainstream economic driver • This is the reason why: • ICCA, MPI, RTE working with the UNWTO • Backed by other leading national / international industry associations

  4. Tourism Satellite Accounting or TSA • Recommending a form of TSA • Already an officially accepted measurement framework • Meets strict international criteria • Collating data in the same way with same definitions

  5. What does this mean for me?When will it be delivered? • Slow burn • The Industry will have to be patient • Already been working on this for more than three years • Report has been published • But now needs everyone to get behind the initiative

  6. Where can I get the report? • Two versions • Detailed comprehensive report • Summary document… (for those that do not have time to read the whole report!) • Download from partners websites: www.mpiweb.org www.icca.org www.reedtravelexhibitions.com www.eibtm.com

  7. Who will collect the data? • Government agencies • As part of the national statistics collation • But, again, they will need everyone’s help • 150 UNWTO member states • But also need to involve all countries • Mature and emerging markets

  8. Using the same words and definitions (wherever you are in the world) • Report recommendations include: • Meetings Industry – attracts considerable support • Meetings aims – motivate participants to conduct business, share ideas, learn, network and discuss • Meeting size – Minimum of 10 participants • Meeting venue – venue where there is a payment • Meeting duration – half day (4 hours) or more

  9. Next steps • Work on what data needs to be collated • But initiative now part of major communications campaign • Needs to be the subject of industry forums at all levels • Partners will welcome feedback

  10. Steering group • Christian Mutschlechner, Immediate Past President, ICCA • Didier Scaillet, Director of European Operations and Global Development, MPI • Geoffrey Lipman, Assistant Secretary-General, UNWTO • Antonio Massieu, Head of the UNWTO Department of Statistics and Economic Measurement of Tourism • Carlos Romero, Executive Director, Affiliate Members, UNWTO • Tom Nutley, Chairman, Reed Travel Exhibitions • They need your feedback! Either directly through them or via the Joint Meetings Industry Council

  11. Steering group email • Or contact the Group • Jane Larcombe info@meetings-measurement.com

  12. The future is yours BUT ONLY IF WE WORK TOGETHER

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