CA State 4-H Futures Task Force: The Future of 4-H Starts Today Facilitator: Keeley Mooneyhan August 16, 2013
Today’s Goals Agenda • Welcome and Introductions : Who are we? • What is 4-H and Why Are We Here • Where Do We Want to Go • I Love 4-H, but if I Could Change it . . . • Lunch Program • Chart the Course • Now Let’s Go . . . Talking Points • Next Steps • Adjournment • Discover and Discuss Opportunities to “Make The Best Better” • Program Development and Implementation for Diverse Delivery • Governance, Administration and Management • Identify Areas of Interest • Agree on Draft Priorities • Commit to Next Steps
Ground Rules for the Day • Every idea offers potential success and the status quo stagnates innovation • Keep discussions open, honest and respectful • Be open to learning from others, listen actively and seek to understand others’ point of view • Give and receive feedback directly, timely and respectfully • Growth and change are a choice and move the conversation forward • Items should be relevant to our agenda today; and we will actively table off topic issues for later- keep us honest in this effort • Limit interruptions and side conversations • Do not have phones out. We kindly ask that you give your attention to this conversation and actively participate – step out if an emergency pops-up
Task Force Participants • Sectional representation • Youth and adults • State Council President • State 4-H Ambassadors • County staff • State staff • Foundation staff • External partners
Group Dialogue: What 4-H Means to Me in Under 3 Words • Responsibility, Service, Leadership • Community Development • Partnership, Leadership, Organization • Interaction, Communication, Leadership • Youth Adult Partnerships • Helping Everyone Succeed • Family, Growth, Community • Strengthen Our Relationships • Opens Doors • Science, Engineering, Technology • Passion • Friendship, Leadership, Fun • Maximize Potential • Opportunity • Identifying Your Sparks • Youth/Adult Learning Together • Making Best Better • Opportunity to Partner • Youth in Agriculture
4-H History Public Partnership Mission 4-H’s HEAD, HEART, HANDS & HEALTH
Mandates “California’s youth will need new and enhanced opportunities for engagement.” – UC ANR Strategic Vision
Vision “Healthy, happy, thriving people who make a positive difference in their communities”
Reporting, Evaluation and Common Measures USDA Requirements UC ANR Reporting Participation and parity Volunteer hours Outreach methods* Outcomes Participant outcomes (locally) Common measures (statewide) Financial information • Participation and parity • Volunteer hours • Outreach methods* • Outcomes • New Common Measures • Science • Healthy Living • Citizenship • Overall PYD *4-H clubs are required by USDA to demonstrate outreach efforts annually using 4-H Outreach Methods Documentation Form (Word).
CA 4-H Participation (1945-2012) Note: Numbers include duplicates
Diversity Reporting (2011-2012) Note: Numbers do not include duplicates.
4-H Organizational Structure Program administration, leadership, direction and responsibility Communication, reporting, priorities National 4-H Council USDA/NIFA Division of Youth and 4-H/4-H HQ LGU/UC ANR State Government YFC Statewide Program County Government UCCE California 4-H Foundation Statewide 4-H YDP Local 4-H YDP Chart Legend Authority and Responsibility Collaborating Relationship
4-H Functional View Chart Legend Authority and Responsibility Collaborating Relationship Association California 4-H Foundation State 4-H Office Statewide 4-H YDP Advisory Committees Leaders’ Councils CA 4-H Mandates Military Partnership Policy Development Program Development 4-H Unit Charters Thrive State Policy Website/Social Media Volunteer Development I & R Professional Development Leadership Enrollment Thrive North Section Citizenship Financial Reporting Curriculum Development Citizenship No. Central Section Animal Science Online Record Book State & National Events Shooting Sports SET Marketing Evaluation & Research Tech Team So. Central Section Represent CA 4-H Partnerships SET Healthy Living Camping South Section Grants/Fund Development Healthy Living Conflict Resolution Local 4-H YDP
Program Support Structure: Communication, Information and Work Flow Chart Legend Authority and Responsibility Collaborating Relationship Association Chart Legend Authority and Responsibility Collaborating Relationship Association California 4-H Foundation State 4-H Office Statewide 4-H YDP Associate Director Shannon Horrillo Evaluation Academic Coordinator Latonya Harris Healthy Living Academic Coordinator Anne Iaccopucci 4-H Analyst Whitney Bell 4-H Thrive PR Christina Colburn SET Academic Coordinator Steven Worker 4-H Military PR Jeanne Christenson Thrive Academic Coordinator Gemma Miner Policy Adv. Com. Tech Lead. Team Military Partnership SET Lead. Team Evaluation Thrive Grant, San Joaquin HL Lead. Team 4-H Thrive PR Scott Mautte I & R Adv. Com. Enrollment SET Initiative WHEP Policy Diversity Workgroup HL Initiative Record Book & State Competition Military Club Program Beale AFB, Yuba Thrive Lead. Team Charters Animal Science PR Sarah Watkins 4-H ORB Camping Adv. Com. Marianne Bird & John Borba (Chairs) Awards: Golden Clover, Higher Edu., Diamond Clover Statewide Shooting Sports Coordinator John Borba 4-H Thrive Initiative Horse Classic State Field Day Presentation Program Animal Science Edu Adv. Com. CA Teams to National Comp. Events Liaison with CA Fair Citz./Leadership PR Jenna Colburn WRLF Fashion Revue State Council Shooting Sports Adv. Com. Shooting Sports Program Citizenship Adv. Com. R of R Ambassadors North Section Council No. Central Section Council So. Central Section Council South Section Council SLF Washington Focus Field Day SLC LCORT PR Pauline Smoke Cal Focus Youth Council WHY CAL Scholarships TIC Sectional/Sub-sectional present-ation days Fashion Revue Horse Show Teen Council Citizenship Weekend LCORT National 4-H Conference Collegiate 4-H Family & Consumer Science Day Tech Team Horse Classic Local 4-H YDP
Example of Lost Opportunity Three Areas of the Program
Administration and Management History • Most effective organization and structure • Roles and responsibilities • Membership and increased representation • Appointment and selection process • Desire for more youth and adult involvement • Improved communication • More effective administration • Marketing and visibility
Program Development and ImplementationHistory • Identification of program priorities • Expand programs to underserved youth • Increase participation in the program and events • Expand the role of volunteers and youth • Improve program quality • Consistency throughout the state • Volunteer development • Curriculum development • Collaborations and partnerships
FundingHistory • Determining funding priorities • The role of the CA 4-H Foundation • Developing an integrated fund development plan
Aspiration for the Group • Create a structure that supports growth of the 4-H Youth Development Program in California. OUR PAST OUR FUTURE
Group Dialogue: Individual Expectations/Thoughts for the Day and Task Force • Come to learn about local level and state level resources • Open minded involvement • Want to keep things going • Looking for a commitment to diversity and a cohesive program/effort culture • Getting my head around change • Quality of program vs. quantity vs. costs • Structure that breaks out of current silos- it would be beneficial to talk about cross-initiatives • Create/Demonstrate the value of 4-H • Communication- what works and what doesn’t • Open, Honest Communication and Hearing • Try and Turn-off Decision Making • Increase Teen Involvement, Build Connections, Share Information • Develop Ways to Serve Underserved Areas • Pleased, Apprehensive, and Excited to Learn about other things in the state and work together • Being open to talk about sensitive areas • Create a more cohesive program • Collaborative, Coordination for Communication Connections • Realistic expectations around change • Learn to increase communication between state and county
Shared Expectations • Partner, share, and build trusting relationships • Be the voice of innovation, change and opportunity • Help 4-H evolve • Make 4-H relevant and important • Speak of aspirations • Lead by example
Guiding Principles Taskforce Goals • Strengthen program delivery: Connect People, Resources, Programs, Tools, and Technology • Accelerate distribution of information, education, and learning • Honor and respect the past while leading 4-H’s next evolution • Identify “Best Practices” to grow, develop, and support 4-H across CA Outcomes • Be committed to the mission, vision, and pillars of 4-H • Appreciate different perspectives of 4-H • Create a future where 4-H is considered a cornerstone of Youth Development • Identify areas of shared interest and value to the organization and commit to preserve what’s great and to evolve what can be better Overall Experience Goals • Minimize “Negativity” • Establish Trust and Grow Partnerships • Build Excitement & Maintain Momentum • Create Interest • Gain/Retain Youth, Volunteer, and Community Engagement and Participation • Empower Youth • Drive Commitment • Set the Stage for Success (Expectation Setting) • Recognize Uniqueness
Where Are We Going? Current Conversation
Discussion Summary: What’s working and Not working in CA 4-H* I 4-H! Identify on an individual level what makes 4-H great, for you. What Makes You Proud to be Associated with 4-H? I 4-H, but . . . • Identify on an individual level what could make 4-H better, for you. • What are your pain points with 4-H? *See appendix for full discussion points
Talking Points • The Task Force is a cross-organizational group of delegates comprised of 4-H youth, adult volunteers, staff, and external partners supporting 4-H’s mission • There are several reasons for the conversation about the Future of CA 4-H, but most relevant are 4 findings from the State 4-H Office which revealed: • Membership decline • 59% decrease over the past 40 years in the community club program • If this trend continues another 40 years, the 4-H community club program will be nearly non-existent • Need to build capacity for growth • More formalized connections, integration, and synergy across the state to free up resources, reduce missed opportunities, and be more effective and efficient in our work • Need for improved communication • Communication doesn’t flow freely across the organization to reach all families • Communication needs to flow down, across, and up the organization to ensure the program’s success • Sparse resources • There has been reduction in Staff and Adult Volunteers • Decreased government funding and an increased need of funding from other sources • We met to have an open dialogue around what we love about 4-H and what we don’t love so much • One key take-away was no matter where people sit in the state their experiences and pain points are similar with a lot of passion around 4-H and frustration around things that keep us from making the best better
Talking Points • There was rich conversation and some key themes that emerged resonated with all: • 4-H Public Relations: 4-H has been historically rooted in agriculture, but is much more than that today. 4-H is different than any other youth development organization. 4-H could benefit from a new public image campaign. Perhaps more public service advertising could help build awareness, recruit new members and adult volunteers, and increase support of the programs offered. • Communication: Information doesn’t flow easily through the 4-H organization in any direction. Despite efforts to push information down from the State to the local levels, information doesn’t get to every individual and locally information doesn’t always flow back up to the State so that information becomes 2-way. • Development: 4-H offers amazing opportunities to develop youth and adult volunteers and allow them to grow and progress. There are also areas of improvement such as offering more leader/volunteer development, sharing/increasing resources, and opportunities for older members to continue to develop and learn. • Engagement: Engagement is how we interact, recruit, and retain youth and adults in the program. Relationships and being part of a community are real tangible benefits from being part of 4-H. We want to increase outreach and participation in the program, particularly among underserved and underrepresented populations. 4-H needs to represent the diversity of the communities we serve and provide rich and diverse programs. • Funding: Everything requires money. Funding is a challenge at every level and dictates programs, delivery, opportunity to participate, and at times ability to support growth. Developing a comprehensive fund development plan based on identified needs of the program will help 4-H secure additional funding.
Talking Points • Leadership: Conferences, club/project governance, and mentoring are some of the ways youth grow their leadership capabilities. Growing leadership opportunities across the organization will enrich the programs 4-H delivers in meaningful ways. • Organization: How 4-H is organized in CA may impact communication, what we do, and access to resources. Reorganizing to address administration, management, program development and delivery, and funding challenges may help create additional opportunities for efficiency and combined synergies for shared success and growth. • Partnership: Working with each other and increasing external partnerships and supporters will allow 4-H to grow and advance to reach more youth and offer more programs. • Record Books: The Online Record Book (ORB) was created to support the development of 21st century technology skills in youth. It also allows the State to collect information necessary for reporting requirements to USDA, and to see where youth and adults are putting their energy and time to best support these efforts in the future. Some 4-Her’s find the record book challenging, and some even find it a deterrent to participation in 4-H. Ongoing assessment of the Record Book, its complexity and any requirements for completion tied to participation is warranted. • Youth Adult Partnerships (YAP): 4-H empowers youth to lead with the support and partnership of adults. Some areas of 4-H have become less youth led and more adult directed, and it would be beneficial to look at these areas and ensure youth are represented and provided opportunities to lead and drive the success of 4-H programs.
Talking Points • We’d like to get everyone’s feedback and input on what they love and don’t love about the California 4-H Youth Development Program. • There is a Facebook page which we would like everyone to join and engage freely in the conversation and there will be 2 separate webinars where we will share a summary of our Task Force session and collect feedback from across the organization. • Facebook Link: https://www.facebook.com/groups/148321398700801/ • Webinar/Phone 1 September 10, 6:00 – 7:30 pm • Call in line: 1-866-740-1260; participant code - 7524783 • URL: http://uc-d.na4.acrobat.com/sacc/ • Webinar/Phone 2 September 18, 6:30 – 8:00 pm • Call in line: 1-866-740-1260; participant code - 7524783 • URL: http://uc-d.na4.acrobat.com/sacc/ • The next steps will be for the Task Force to consolidate the feedback and create a roadmap for California 4-H’s future
Next Steps • Delegates will share information from CA 4-H Future Task Force broadly with the youth, adult volunteers, and staff • Use the talking points and meeting content to engage in conversation • Participate in the Webinars (September 10 and 18) • The CA 4-H State Office will send email, post on Facebook, and add these to the 4-H Calendar • Our next meeting will be a Webinar in October/November • The CA 4-H State Office will send a doodle for the future webinar and a future face-to-face meeting • The CA 4-H State Office will draft an initial CA 4-H strategy based on input from the broader community and come-up with a straw-man for a plan forward
I 4-H! Identify on an individual level what makes 4-H great, for you. What Makes You Proud to be Associated with 4-H? Group Directions: Break into groups of 3-4 Each group should have at least 1 youth and 1 adult No group can have more than 2 members from the same Section Capture the individual and group thoughts and be prepared to share with the group