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Heartland Pack Buys

Heartland Pack Buys

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Heartland Pack Buys

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  1. Heartland Pack Buys Heartland Pack Buys Are Now More Flexible. Replacing the $5,000 fortnightly or monthly Pack we can now tailor Heartland buys to suit your budget and timing. As a starting point $2500* buys you 160x30sec spots (or 267x15sec spots or 89x60sec spots etc) across a week. Standard TVNZ duration conversions apply. Channel Sponsorship are also currently available. *Less TOT/VID Base Discount & 10% Agency Commission

  2. Heartland Launched June 1st 2010 • Only NZ Channel with 100% local content • On the SKY Platform, available to subscribers of the SKY Basic package • Content includes NZ’s classic shows & more recent programmes • Target 40 – 64 • 6 Sponsors and Limited Ad Packs • Celebrates New Zealand and is a showcase of New Zealand's best home grown television • Heartland is where New Zealanders go to • to celebrate all the things they love about NZ and being a NZer • to see 100% homegrown content • to experience fond memories

  3. The Unique Role Of Heartland • A channel targeting the growing 40-64 audience. Baby boomers have a larger proportion of personal wealth compared to Gen X’ers and other younger demos. • An audience that are proud Kiwis who ‘remember growing up in NZ fondly – I love the Kiwi way of life’ (Source: Nielsen, 2010) • Locally produced content resonates with these viewers • YTD 73% of the top 30 shows for All 40+ are local

  4. Heartland Offers Great Content • Favourites like Intrepid Journeys and The Politically Incorrect Parenting Show and Maggie’s Garden Show • NZ feature films including Sylvia,Magic & Rose and Sleeping Dogs • The best of NZ documentaries including Putting Our Town On The Map, Kiwianaand Three Chords and the Truth: The Anika Moa Story • New season of From The Archivescovering topics from Elections to Rugby • New Sunday night line up ‘Heart of the Heartland’ showing our best selection of premium content • Hunger for the Wild, Auction House, Off The Rails, Documentaries and Country Calendar: Fresh Pickings