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Target Markets. Hit the Target. The Product. Your Label Here. The Mission.
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Target Markets Hit the Target
The Product Your Label Here
The Mission • Your objective is to create a drink that caters to the market you choose. Your slogan, logo, color, name, and drink type all must meet the type of market you are targeting. You must create a label, print ad, and 30 second commercial promoting your drink. Your message, music, and layout all must work together with your target. You will be required to use magazines, books, and the internet to gather research and information on your target market. Do not STEREOTYPE! You must write a one page paper describing who your target is, and why you believe your product, color, slogan, logo, drink type and ads meet the emotional needs of your customer. You must choose one of the following target markets. Good Luck!
Hip Hop Culture This group is comprised of young African American/Caucasian males who are into the Hip Hop culture, basketball, and just ‘chillin.’ Ages range from 14-23. Located in the cities and the suburbs across the US. He is loud, creative, and loves to dance.
High Class Barbie Girls This group of young-adult females, is aged 21-29. She is into Pop Music, make-up, and talking endlessly on their cell-phones. She is high maintenance and enjoys watching MTV. She is very sophisticated, well groomed, wealthy, and proud.
Country Boy’s Yee Haw! This group is made up of middle aged, mid-western males, ranging in age from 25-40. He enjoys rugged, outdoor activities, country music, square dancing, and the rodeo. He is quiet, rustic, and not afraid to get dirty. He loves working with tools.
The Jock This athletic male is 17-25 years old, into sports, fitness, and his car. He is very confident and possesses good leadership qualities.
Senior Citizens Caucasian males or females, ages 60+, who are very conservative and nostalgic. They enjoy spending time with family and leisurely activities.
Alternative/Gothic Girl This caucasian teenaged girl (13-18) is into dark make-up, dark clothing, piercings, and tattoos. She enjoys heavy metal and alternative music and noir type movies. She is quiet, rebellious, and aggressive.
This guy is a working male, ages 30-40, who loves computers, video games, and technology. He is extremely intelligent, goofy, and clumsy. He works crazy hours in an office setting and makes good money. He is single, lives alone, and does not get involved in many social conventions. He loves science fiction and comic books. The Intellect
This young male or female is aged 17-25. They are wealthy, upper class, and are spoiled by mommy and daddy. They love designer clothing, classic rock, and are very cultural. They love to travel, sail, and play tennis. They live in large houses mostly in the northeast, Chicago and Dallas suburbs, and Western California. The are cocky and trendy. The Prep
The Skater/Grunge Kid This caucasian male is into extreme sports and hard core music. He is between the ages of 15-25. He is fearless, rebellious, and willing to risk it all. He lives on the West Coast or outside any major city. He loves baggy jeans, skate shoes, and tattoos.
Blue Collar This down south, working male, ranges in age from 32-45. He enjoys working with his hands, is into country music and his dirt bike. He loves to hunt, watch NASCAR, and is a big college football fan. He is moderately educated, humble, and extremely hard working.
The Working Woman This young, single woman is between the ages of 23-35. She is very into her job, extremely successful, and is always on the go. She travels a bunch, lives in an apartment in a city somewhere in the US. She is independent, confident, and aggressive. She loves 80’s rock, Desperate Housewives, and fitness.
Latin Populace • This group consists of Latin Americans from various regions of the world. A vastly expanding population of immigrants from multiple Latin countries, this group is very proud of their culture, extremely family oriented, and very religious. They love bold colors, salsa music, fancy cars, and affordable things.
Kids This is for the little guys! This group is aged 10 and under and consists of both boys and girls of all backgrounds. They love sweets, cartoons, games, and free stuff (especially toys). Anything that will keep their attention. They are not necessarily neat and don’t like to be hassled.
Hippies These are the new aged hippies similar to the ones of the 60’s. They are 18-28 years old, both male and female. They are free spirited, friendly, sharing, peaceful, and laid back. They are into organic foods and natural things. They love the outdoors and being colorful.
Surfer Dudes • This group of males/females ages 16-25 love to hang five. They enjoying being out doors, preferably the beach, sporting bonfires and playing their guitars. They have long nappy hair, love beaded jewelry and will constantly sport shorts and flip flops. They are tan and very conscious of there body, but are not health nuts.
Raver/ Underground Scene This group consists of people who like to wear brightly colored clothes and love to dance and have fun. From the ages of 15-28. They wear big baggy flare pants with bright colors on them, bright colored arm warmers, bright leg warmers, fuzzy boots, shirts with cartoons on them, children backpacks with stickers, and candy (brightly colored bead bracelets). They go by the saying PLUR (Peace, Love, Unity, Respect)
