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BRAND Z ™ Top 100 Résultats 2010

BRAND Z ™ Top 100 Résultats 2010. 28 avril 2010. Brand Z mesure la relation Marque/ Consommateur. Attachement. Supériorité. Performance. Pertinence. Familiarité. Brand Z mesure la relation Marque/ Consommateur. BrandZ Top 100. Moyenne Marques*. Attachement. Supériorité. Performance.

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BRAND Z ™ Top 100 Résultats 2010

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  1. BRANDZ™Top 100Résultats2010 28 avril 2010

  2. BrandZmesure la relation Marque/Consommateur Attachement Supériorité Performance Pertinence Familiarité

  3. BrandZmesure la relation Marque/Consommateur BrandZ Top 100 Moyenne Marques* Attachement Supériorité Performance Pertinence Familiarité *Source: BrandZ Global Database 2009 (8,268 brand measures, 24 countries)

  4. Méthodologie de BrandZ Top 100

  5. Valeur des Marques du Top 100 : + 4%

  6. BrandZ Top 10 en 2010 vs2009 1. +14% 6. - 1% 2. +30% 7. +15% 3. +32% 8. -14% 4. = 9. -25% 10. -17% 5. + 1%

  7. Le top 100 en détail

  8. Top 100 (1 à 10) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) *Value includes Lites, Diets & Zero

  9. Top 100 (11 à 20) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)

  10. Top 100 (21 à 30) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)

  11. Top 100 (31 à 40) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) *Value includes Wii and Nintendo DS **Value includes Bud Light

  12. Top 100 (41 à 50) Source: BrandZ, Bloomberg, Millward Brown Optimor analysis

  13. Top 100 (51 à 60) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) *Value includes Diets and Lites

  14. Top 100 (61 à 70) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)

  15. Top 100 (71 à 80) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)

  16. Top 100 (81 à 90) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) *Value includes Sugar-free and Cola **Value includes stores as well as coffee sold at supermarket

  17. Top 100 (91 à 100) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) *Value includes PlayStation 2 and 3, as well as PSP

  18. Les nouvelles entrées

  19. Les nouvelles entrées du Top 100 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)

  20. Les plus fortes croissances

  21. Les plus fortes croissances (1 à 10) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)

  22. Les plus fortes croissances (11 à 20) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)

  23. Top 15par importance de la contribution de la marque à la valeur

  24. Top 15 (par importance de la contribution de la marque à la valeur) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)

  25. Top 15par dynamisme

  26. Top 10 des marques (par dynamisme) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)

  27. Croissance annuelle des catégories

  28. Croissance annuelle des catégories Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)

  29. Top 10par valeur de marque – Amérique du Nord

  30. Top 10 par valeur de marque – Amérique du Nord Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)

  31. Top 10par valeur de marque – Europe (UK inclus)

  32. Top 10 par valeur de marque – Europe (UK inclus) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)

  33. Top 10par valeur de marque – Europe Continentale

  34. Top 10 par valeur de marque – Europe Continentale Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)

  35. Top 10par valeur de marque – UK

  36. Top 10 par valeur de marque – UK Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)

  37. Top 10par valeur de marque – Asie

  38. Top 10 par valeur de marque – Asie Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)

  39. Top 7par valeur de marque – Amérique Latine

  40. Top 7 par valeur de marque – AmériqueLatine Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)

  41. A à ZClassements par catégorie

  42. Technologies

  43. Valeur des marques et évolutionsannuelles Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)

  44. Valeur des marques et évolutionsannuelles Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg *Sony value in the Technology sector does not include Games Consoles

  45. Habillement

  46. Valeur des marques et évolutionsannuelles Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)

  47. Bières

  48. Valeur des marques et évolutionsannuelles Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)

  49. Eaux embouteillées

  50. Valeur des marques et évolutionsannuelles Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) *Restated last year’s figure due to better research

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