1 / 22

SHOW ME THE MONEY!!

SHOW ME THE MONEY!!. Dennis Chippa Chippa Communications Chipcom12@gmail.com. Background-Who Do I think I Am. Over 20 years in television 30 years with non-profits, charities, mainly as media relations, fundraising and public relations

kevlyn
Télécharger la présentation

SHOW ME THE MONEY!!

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SHOW ME THE MONEY!! Dennis Chippa Chippa Communications Chipcom12@gmail.com

  2. Background-Who Do I think I Am • Over 20 years in television • 30 years with non-profits, charities, mainly as media relations, fundraising and public relations (This means I have been on both sides of the camera, and both sides of many campaigns)

  3. The Brand

  4. Recognizethese?

  5. FUNDRAISING AND MARKETING • Marketing = your value to clients • (What’s in it for me??? How do you tell me what’s in it for me??) • Two types, soft and hard marketing Hard marketing/fundraising, you have a set event -Soft marketing, it’s an image you represent that gives you potential money

  6. THE BOTTOM LINE • Marketing goals further the organization’s mission. • Make sure, therefore, they fit together. • WATCH FOR HAND GRENADES • working on campaigns that will not enhance your image, or may damage it (big money sign in front of a soup kitchen, CAMH fundraiser with licensed area)

  7. Internal financial documents obtained by the Star show much of the money donors give to the Leukemia & Lymphoma Society of Canada is spent on fundraising and administrative costs. • Jeff Vinnick / for the Toronto Star • For every dollar raised by Canada’s premier leukemia charity in the past two years, just 11 cents went to researchers working to find a cure for blood cancers. • Much of the $30 million the Leukemia & Lymphoma Society of Canada raised in this time period through walks, runs and bottle drives covered fundraising and administrative costs, a Star investigation has found. vestigation has found.

  8. PEOPLE GIVE BECAUSE… • They believe in the cause • It’s a fun event • There’s something in it for them • They have the cash to donate

  9. But What If They Don’t Like You? • HIV/AIDS may have been the first disease to be discriminated against, based on how people got it. Negative Images and Negative ideas and myths have hurt the AIDS Movement, especially in a small community like North Bay

  10. SO, WE DO BOTH HARD AND SOFT FUNDRAISING

  11. So How do We Raise Money??

  12. FUNDRAISING-SHOW ME THE $$$$$$ • -Whenyou’reinvolvedwithfundraising, you must pre-plan • HOW MUCH DO I WANT TO RAISE? • WHO DO I WANT TO RAISE IT? • WHAT DO I WANT TO DO TO RAISE IT? • HOW WILL THIS WORK IN WITH OUR AGENCY’S GOALS??

  13. FUNDRAISERS—The ‘lights’ of fundraisers • Fundraiserscanbered, green or yellow lights • depending on people, time, effort and return

  14. LET’S PLAY TRAFFIC LIGHTS • walks • anything a thons • grant applications • anythinginvolvingmuch effort has potentialrisks (Raffles, car washes, teas, bake shows, etc. Much effort, little return) • door to doorcampaigns

  15. WHEN SOMEONE ELSE DOES MOST OR ALL OF THE WORK, THIS IS A GOOOOOOD THINGGGGGG

  16. LET’S TAKE SOME IDEAS ABOUT FUNDRAISING AND TALK ABOUT WHICH LIGHT IT CAN BE,

  17. Workng WithThe Media

  18. THE TEN COMMANDMENTS OF WORKING WITH MEDIA

  19. MEDIA AGAIN….. • SevenSteps to a SuccessfulCampaigninvolving media

  20. Questions?? • Comments?? • If you want more information or help, contact me at chipcom12@gmail.com

More Related