Carl Jung • Carl Jung, a 20th century psychiatrist, developed an understanding of archetypes as being “ancient or archaic images that derive from the collective unconscious. • A limitless amount of archetypes exist in brand marking, literature, film. • Why??!
The Creator • Core Desire: To create something of enduring valueGoal: To give form to a visionReal Life Studiobanks Example:Reaching Quiet's website is a reflection of the firm's forward-thinking products and innovative designs.
Caregiver • Goal: To help othersReal Life Studiobanks Example: In partnership with BooneOakley, we tapped into our inner Caregiver to create JapanSaver.com, a site designed to sustain awareness and encourage donations to the earthquake and tsunami victims.
The Outlaw • Core Desire: To seek revenge or start a revolutionGoal: To destroy what is not working (for the Outlaw or the society)Real Life Studiobanks Example: As one of NASCAR's top drivers, Greg Biffle has a reputation to live up to. His site is unconventionally sleek and helps him flaunt his rebel persona.