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Randy Piper

This overview delves into Pandora's journey from its inception in 2000 to its IPO in 2011, showcasing its financial performance, user base, and advertising-supported model. With 80 million users, Pandora offers both free and premium ad-free versions, leveraging the Music Genome Project to personalize music recommendations. Despite facing challenges with licensing fees and competition, Pandora achieved significant revenues, with 88% stemming from advertising. An analysis highlights key facts, such as its 2011 revenue of $138 million and a valuation reaching $2.6 billion.

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Randy Piper

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Presentation Transcript

  1. Randy Piper

  2. Products • Internet Radio • Free version supported by ads • Pandora One- paid version without ads • Pandora Mobile • Supported by ads • 80 million users

  3. Financials • IPO • June 15th, 2011 • Valuation of $2.6 billion • $138 million revenue in 2011, $1.8 million net loss

  4. Financials cont. • 88% of revenue from advertising • Content acquisition accounts for half of costs • SoundExchange- content fees • Licensing fees • Rovi- song and artist information

  5. Music Genome Project • Represent songs a set of attributes • Around 400 such characteristics • Reggae Feel • Violent Lyrics • Vinyl Ambience • Recommend new songs using these attributes

  6. History • Music Genome Project conceived in 1999 • Pandora Media founded in 2000 • Pandora Radio launched in 2005 • Mobile version launched in 2008 • IPO in 2011

  7. Royalties • In 2007, proposal to double royalties • Began negotiations with SoundExchange • In 2009, agreed to reduce royalties • Web royalties still twice satellite

  8. Competition

  9. Prediction • Cautiously optimistic • Successful product • Significant competition • Licensing and royalties

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