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Join us for a discussion on sensors and devices in health design, covering topics such as new sensor technology, ingestible sensors, Google Glass, Nike Fuelband, and more. Share your insights and ideas at Panera on Saturday, June 24, 2013, starting at noon. Be part of the exchange on the latest innovations in health technology!
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Mobile Health Design:Sensors and Devices June 24, 2013
Agenda • First impressions • 5 minutes each + 1 minute for questions/comments • Last class • 30 minutes for presentations + 5 mins for questions • Preferred order? • Date to meet? Come for a cookout! • Phone calls – any time after noon on Tuesday • Evaluations • Amazon test drive • Class project • Do devices interfere? • WiFi at takeoff is in the news and the potential for electromagnetic interference • Croatian challenge • Sensors, devices, and an accelerator challenge
Acceleratorsand Incubators • HealthBox • TheraVid (Kim)
Sensor and devices • The newest “sensor” that transmits data • Smaller than a vitamin, easy to swallow • Used for space travel and my athletes, expanded uses • Ex: CorTemp Ingestible Core Body Temperature Sensor • Don’t want people to overheat • Ex: Proteus Digital Health • Body is power source – magnesium and copper on each side generates electricity from stomach acids - so no battery • Used to monitor vital signs • FDA approved • Next…
Nike Fuelband • Terabytes of data from wearers • Average run duration • 35 minutes • Active cities • New Yorkers move more than Angelenos
“Fuel” • How is Fuel calculated? • What are the advantages to a secret algorithm?
How can they… • Increase use and loyalty with current owners? • Increase sales? • Compete with Fitbit, Jawbone, and newcomers? • What should Apple do? • What should Google do?
Nike Accelerator: 3 month “boot camp” • $20K and mentorship to 10 startups • GeoPalz • Track kid’s efforts; points traded for gifts • CEO sold shoe charm business to Crocs • GoRecess • Find nearby workout classes • Select based on Fuel • My submissions • Fuelband covers bundled: sequins for dancing • Fueling classes to maximize Fuel (think spinning)
My challenge • Up to 3 months • Up to $20,000 seed money for design + development • What would you do?