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JOBTALKS

JOBTALKS. Career Options in Marketing and Management. Indiana University Kelley School of Business C. Randall Powell, Ph.D. Contents used in this presentation are adapted from Career Planning Strategies and used with the permission of the author. Career Options in Management and Marketing.

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JOBTALKS

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  1. JOBTALKS Career Options in Marketing and Management Indiana UniversityKelley School of BusinessC. Randall Powell, Ph.D Contents used in this presentation are adapted from Career Planning Strategies and used with the permission of the author.

  2. Career Options inManagement and Marketing

  3. Starting a Job Search • Consider credentials you have to offer • employers • Your resume is an important part of understanding what you have to offer employers • Follow-up with a review of what your career options are • What do you really want to do?

  4. Multiple Options to Explore To aid in exploring job options, try a functional management approach JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB

  5. JOB Management Assumption Because you hold a college degree, you might strive for a management or administrative opportunity There are logical starting assignments for a management career JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB JOB

  6. Functional Approach Senior Manager, Top Executive?... Where do you start? • Break management down. What will you be managing? • Three basicfunctions will be done in nearly all work environments OPERATIONS OPERATIONS FINANCE FINANCE MARKETING MARKETING

  7. Marketing and Management Careers • This presentation focuses on: • Careers closely related to the management and marketing functions • Related fields such as public relations, personnel, international assignments

  8. Marketing and Management • Thousands start careers in Marketing and Management each year • Where you start depends upon prior work experience and academic background • This presentation will aid in your exploration in marketing, management and related areas

  9. Marketing Careers • Sales Representative • Account Executive • Manufacturing Representative • Store Manager

  10. Marketing Careers • Branch Manager • Product Manager • Buyer • Market Researcher

  11. MARKETING • Selling product/service to a user • Encompasses all employment sectors • Most professional jobs involve marketing • World runs on commerce and trade

  12. Key Fields In Marketing Product/Services Consumer (personnel) Industrial (engines) Commercial (computers) Financial (stocks) Intangibles (insurance) Services (healthcare) Distribution Channels Wholesale Retail Stores Mail Order Direct Sales

  13. FREQUENTLY LISTED JOB OPENINGS Store Management Merchandise Buying Advertising Market Research Sales Representative Thousands of titles but related to these five

  14. Qualification For Marketing Usually no special major required Communication abilities Supervisory potential

  15. Marketing Qualifications No experience necessary Training programs No universal set of personal qualities Many types of personalities

  16. Account Executive Customer Engineer Vice President Sales Person Account Manager Service Representative Customer Service Sales Support Special Agent Sales Manager Calling Officer Field Engineer SALES

  17. Sales Management Requires daily customer contact Must have public relations orientation Interface between two parties

  18. Begin in entry level position Marketing Management Aspirants Solid foundation Learn employer/customers problems/concerns Learn product/service Spend time in sales

  19. SALES MANAGEMENTTRAINING PROGRAMS Home office orientation Field training (O.J.T.) Night study Weekly seminars

  20. "Thornton, it's your baby...nurture it, feed it, caress it, love it, cuddle it, care for it, respect it, and above all, SELL IT!"

  21. Package Sales Management Compensation benefits automobile expenses salary

  22. Sales Management Compensation results tied to salary growth

  23. Comes with the territory! Sales/Marketing Travel

  24. Sales/Marketing Advancement Vice President Geographical or Product Director Staff/Analyst/Assistant to Manager Sales

  25. THE DOMESTIC SALES ORGANIZATION USA Vice President Advertising Market research 5000 people National 50 states 2000 people Central region 15 states 1000 people Regional 3 states 100 people District 1 state 20 people Branch Major city 5 people Supervisor Territory 1 person Representative Organized geographically and/or by product group

  26. Retailing Objective: Get customers into the store Selling to the customer

  27. RETAILING sell product/service to public Merchandise soft goods hard goods food/drugs service

  28. RETAIL CHANNELS Opportunities in four Channels of Distribution Retail Channels department store national chain discount store specialty shops

  29. BUYING executive buyer sales mgr. asst. buyer MANAGEMENT store mgr. staff dept. mgr. asst. dept. Retailing Promotion Path

  30. BUYER STEREOTYPE

  31. Retailing Compensation Competitive salary - initially Above average - later

  32. RETAIL MYTHS Stereotypes not always true low pay long hours hectic days female dominated

  33. Receive: Training experience contacts Go into business for yourself Retailing

  34. ADVERTISING AGENTS Agencies DDB Needham FCB Advertising J. Walter Thompson Leo Burnett

  35. Advertising Media • Newspapers • Magazines • Brochures • Radio • Television • Billboards • Web agencies produce materials

  36. Internal Departments media selection creative services operations account mgmt. Advertising Agency Organization

  37. ADVERTISING FUNCTION • copywriting and editing • art and layout • production • sales specialists and experts in each department

  38. Data collection Market analysis Recommendation Forecasting Investigate Evaluate Solve Predict MARKETING RESEARCH Ad agencies and specialized firms

  39. MARKETING RESEARCH Statisticians Programmers Analysts Researchers

  40. MARKET RESEARCH INC. "Actually, we muchprefer `Random Sample of Potential Customers' to `Guinea Pigs'."

  41. Advertising Job Prospects Many more candidates than jobs • Successful employment requires • An aggressive job campaign • A good network of professional peers

  42. Advertising Compensation $ Time

  43. Advertising Locations small firms everywhere metro areas concentrated

  44. Product/Brand Management Skills Required: Analytical and Quantitative Communication Interpersonal Organization/Planning

  45. Product Management Career Path President Exec. Vice Pres. Group Vice President Vice President Marketing Director Group Product Manager Product Manager Asst./Assoc. Product Manager (2-3 years) Marketing Asst./Asst.. Product Manager (1-2 years) Sales Assistant

  46. Marketing Overview Thousands Of Opportunities All Academic Disciplines Little Or No Experience Broad Overview Explore In More Depth

  47. MANAGEMENT TRAINING PROGRAMS development oriented rotational

  48. ZZZZZZZZZ General Manager

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