Halfmoon Sandwich and Salad Shoppe

1. Halfmoon Sandwich and Salad Shoppe Website Design Review Christopher M Jones OPIM 5894 Intersession 2012 T. Dowding

2. Halfmoon Sandwich and Salad Shoppe Introduction

3. Halfmoon Sandwich and Salad Shoppe Purpose • Core Information about the Restaurant • Hours • Location • Menu • Contact and Ordering Information • Catering Options • Market the Restaurant to potential customers • Delicious Food • Quality Ingredients • Friendly Atmosphere • Award Winning Specialty Dishes • Convenient Location

4. Halfmoon Sandwich and Salad Shoppe Target Audience • Current and Potential Customers • Adults – young adult through seniors. • Geographically • Live Locally • Work locally • Periodic travelers through the area • Single and Married individuals • Families and Individuals • Current and Existing Customers • Male and Female

5. Halfmoon Sandwich and Salad Shoppe Competitive Analysis Competitor 1: The Jonesville Country Store • Image of Establishment • Social Media • News Article/Reviews • Clear Menu Links • Hours • Polish

6. Halfmoon Sandwich and Salad Shoppe Competitive Analysis Competitor 2: Sorrentino’s Delicatessen • Static Menu Bar • Image of Products • Social Media • Media • Photo of establishment • Polish

7. Halfmoon Sandwich and Salad Shoppe Expert Analysis Heuristics Review Major Work • Consistency • Error Prevention • Feedback • Recognition/Memory Recall • Some Work • Language • Minimalist Checklist Review • Architecture & Navigation • Navigation Unclear • Menu bar choices are • confusing • Layout & Design • Inconsistent Layout • Visually Unappealing • Content • Basic data is available • Concise • Additional Information lacking

8. Halfmoon Sandwich and Salad Shoppe Task Based Scenario Testing Tasks Find out what is in the Halfmoon Sandwich Shoppe’s signature sandwich “The Lumberjack” Submit a Chicken Caesar Salad order using the Fax Order Form Identify in what sizes the party subs are available in . Test User Set Female, Local Resident, 50+, Family, Average Web Skills, Familiar Female, Non-Resident, 30+, Family, Excellent Web Skills, Familiar Female, Resident, 50+, Family, Basic Web Skills, Not Familiar Male, Non-Resident, 25+, No Children, Excellent Web Skills, Not Familiar

9. Halfmoon Sandwich and Salad Shoppe Task Based Analysis • Failure to find signature product • Difficult to read • Salad ordering unnecessarily difficult • Unappealing and clunky

10. Halfmoon Sandwich and Salad Shoppe Conclusions • Current website is limited • Difficult to find some information • Specials? • Lack of images • Look and Feel • Marketing the Business

11. Halfmoon Sandwich and Salad Shoppe Recommendations • Consistent Design • Color Scheme • Static Menu, Static Logo • Page layout similar throughout • Menu Bar • Static Menu • Logical Menu items • Submenus • Promotional Materials • Feel of the Restaurant • Official Logos to indicate prestige • Highlight signature products and specials • Social Media Badges

12. Halfmoon Sandwich and Salad Shoppe Recommendations

13. Halfmoon Sandwich and Salad Shoppe Questions • Any Questions? • The Lumberjack: • 3 Eggs • Ham • Bacon • Sausage • American cheese • Home fries • Hoagie Roll