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Airline Industry Strategy Exercise - Seeking Solutions for a Major Company

In this exercise, you will represent a large airline company, identify its primary issues, propose new strategies, assess internal consequences, and compare plans with other groups. Discussion will focus on individual plans and industry-wide impact.

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Airline Industry Strategy Exercise - Seeking Solutions for a Major Company

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  1. Strategizing and Change Exercise You represent a large company in the airline industry. • list the organization's three primary issues • propose appropriate new strategies • for each strategy, assess the internal consequences that will need to be addressed. • After 10 minutes, report what you've decided We’ll discuss how each group's plan (1) compares with the others' plans and (2) would affect the industry as a whole.

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