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Communication Audits

Communication Audits. Chapter 9 Phase 4: ECCO Analysis. ECCO Analysis. Episodic Communication Channels in Organizations

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Communication Audits

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  1. Communication Audits Chapter 9 Phase 4: ECCO Analysis

  2. ECCO Analysis • Episodic Communication Channels in Organizations • A versatile instrument that traces a particular message through the organization. In doing so, judgments can be made about the length of time information takes to circulate, the media usage for this message, and the ways that different type of information are processed. • Often used to plot the grapevine network

  3. ECCO Analysis • Designing the ECCO Questionnaire • The ECCO Methodology • Choose the messages • Identify the media • Set up categories for reception time • List potential sources • Identify location possibilities

  4. ECCO Analysis • Administering the Questionnaire • Follow Guidelines • Analyzing the Data • Screen the Responses • Tabulate individual responses so that a frequency distribution and percentages can be compiled. • Arrange the data into predetermined groupings such as work units, scalar levels, or functional divisions. • cross tabulation

  5. ECCO Analysis • Analyzing the Data • Data is nominal data so use nonparametric statistics for analysis • Compare units • Plot networks • Check media usage • Check the message’s locus of receipt • Note the timing of each receipt

  6. ECCO Analysis • Drawing Conclusions • Informal channels • Information blockage has been pinpointed • Channel adequacy can be assessed • Perhaps the most frequent use for ECCO analysis has been to examine roles and network structures.

  7. ECCO Analysis • Advantages of ECCO Analysis • Simplicity • Inexpensive • Limitations of ECCO Analysis • High non-response rate • Respondent honesty • Memory • Choice of specific messages

  8. ECCO Analysis • Limitations of ECCO Analysis • Finally, ECCO does not give the comprehensive overview of organizational communication that is grasped by either of the questionnaires reviewed. Therefore, it may be wise to use it as a supplement to interviews, observations, or other questionnaires.

  9. Communication Audits Chapter 9 Phase 4: ECCO Analysis END

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