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Team Platinum

Team Platinum. Team Platinum CS410 7 April 2005. Members: Ian McKay Sean Alcos Robert Pilkington Joseph March Anjalee Sinha Andrew Cherry. Website: http://www.cs.odu.edu/~rpilking/cs410/. iRespond TM. Privacy, Security, & Service, You can trust!. Members.

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Team Platinum

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  1. Team Platinum Team Platinum CS410 7 April 2005 Members:Ian McKay Sean Alcos Robert Pilkington Joseph MarchAnjalee Sinha Andrew Cherry Website: http://www.cs.odu.edu/~rpilking/cs410/ Team Platinum

  2. iRespondTM Privacy, Security, & Service, You can trust! Team Platinum

  3. Members Team Platinum

  4. Outline • Problem • Solution • Customer • Technical details • Product details • Conclusion Team Platinum

  5. Introduction Team Platinum

  6. Problem • It is not always possible to communicate the need for emergency assistance Team Platinum

  7. Communication “The exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior” Team Platinum

  8. Problem Characteristics • Inability to communicate • Isolation • Emergency Team Platinum

  9. Solution Team Platinum

  10. Solution Team Platinum

  11. Solution Characteristics Team Platinum

  12. Solution Objectives Team Platinum

  13. Required Components • Molded plastic body • Emergency button/button cover • GPS receiver • Cellular transmitter/receiver • GPS antenna • Cellular antenna • Flash memory • Rechargeable battery • Recharging unit • Update link • Customer database Team Platinum

  14. iRespond Fob Team Platinum

  15. U&R Unit Update & Recharging unit Team Platinum

  16. Modem Team Platinum

  17. Battery Team Platinum

  18. GPS Receiver Team Platinum

  19. GPS Antenna Team Platinum

  20. Flash Memory Team Platinum

  21. Cellular Transceiver Team Platinum

  22. Team Platinum

  23. GPS Required • Existing infrastructure • Accurate positioning • Free Team Platinum

  24. GPS Fundamentals • 27 Earth-orbiting satellites • Developed by U.S. military • Handheld GPS components • Receiver • Antenna • Measures the distancebetween satellites and receiver http://electronics.howstuffworks.com/gps1.htm Team Platinum

  25. GPS Coverage http://www.anythinggps.com/index.asp?PageAction=VIEWPROD&ProdID=214 Team Platinum

  26. Cell Towers • Established infrastructure • Cellular 911 calls are free • Backup triangulation • Low cost to the customer http://www.fcc.gov/cgb/consumerfacts/wireless911srvc.html Team Platinum

  27. Cellular Triangulation Team Platinum

  28. GSM Coverage Team Platinum Cingular Wireless

  29. CDMA Coverage Team Platinum ALLTEL Wireless

  30. Why E-911? • Two phases • Government mandated • Developing infrastructure Team Platinum

  31. E-911 Fundamentals 1. The user places a wireless call, which transmits the caller's voice and his or her number to the closest tower 2. The tower transmits the caller's voice signal, the wireless phone's callback number, and the tower's ID code to a mobile switching center. 3. Notified of the emergency, the position-determining system uses GPS satellites to find the caller's location, sending latitude/longitude location data to a location information database. 4. The routing number alerts the local exchange carrier that the call is an emergency, and the carrier's 911 switch decides automatically which emergency call center is appropriate and assigns the call. 5. At the appropriate emergency call center, an operator receives the 911 voice call. 6. The operator dispatches emergency response team to save the day. http://www.sprint.com/business/newsletters/articles/e911how_federal01.jsp Team Platinum

  32. Currently 911 systems can report the telephone number and location for wireline phones E911 Program: Phase I Requires all 911 systems to receive the telephone number of a wireless 911 caller and the location of the antenna that received the call E911 Program: Phase II Requires all wireless carriers to provide precise location information within 50-300 meters using longitude and latitude information E-911 Phases http://www.fcc.gov/911/ and http://www.fcc.gov/911/enhanced/ Team Platinum

  33. Customer Service Center • One customer service center • Located in Ohio • Low taxes • Inexpensive land • Existingbroadbandinfrastructure Team Platinum

  34. Database Relationships Team Platinum

  35. Database Relationships Team Platinum

  36. Device Update Dataflow Team Platinum

  37. Database Development • Team • Database administrator • Programmers • Design • Implementation • Testing Team Platinum

  38. Database Maintenance • Database administrator: $80,000 per year • Systems administrator: $60,000 per year Team Platinum http://salary.monster.com

  39. Database Hardware • Estimated $2,500 per database server • Will need 1 primary and 1 backup server • RedHat Enterprise Linux • MySQL database server software Team Platinum http://www.dell.com and their PowerEdge 1850

  40. System Security • Sensitive data • Some data sent to device: • Remaining subscription period • Customer notes • Wired network Team Platinum

  41. Personal Data • Example • Name • Address • Drivers license number • Medical information • Emergency contact • Allergies • Health conditions • Medical history Team Platinum

  42. What’s In The Box? • The iRespond key fob device • iRespond button • Internal GPS location device • Internal transmitter • Included registration software • Reset key • LED - battery level indication • LED – distress signal sent • Update & recharging unit • User manual • Registration instructions Team Platinum

  43. Development Plan • Cellular hardware • GPS hardware • Service center database • Service center interface & protocols • Handheld unit control board & battery • Base station hardware Team Platinum

  44. Start Start Economics Consumer Analysis Marketing Mix Competition Distribution Marketing Plan Framework for approaching: Marketing strategy model for iRespond. Marketing strategy model provides an excellent frame of reference for our marketing cases. Team Platinum

  45. Top down approach Management Plan Team Platinum

  46. Jobs to Outsource OUTSOURCE • MANUFACTURING • CALLERS • TECHNICIANS • SALES • CUSTOMER SERVICE OUTSOURCE (Management Consultants, KPMG, Management American Electric Power, Archives(cs410)) Team Platinum

  47. Marketing Strategy Positioning Communicate Branding Targeting • Identify needs, interest • of each target audience • Define core message • Explore range of Co- • mmunication channels. • Communication Matrix • Creating your brand identity. • Building brand awareness and recognition. • Delivering a positive brand experience. • Select target market • Study unmet needs. • Sales history • Demographics • Psycho-Graphics • Behavioral Differences • Overall Growth • Competitive challenge • Total Value • “ – “ • Total Cost • Competition matrix • Vs • Customer needs. http://www.blueminegroup.com/strategy.asp Team Platinum

  48. Targeting specific market segments That we can win and dominate. TARGET 18+ yrs Old WOMEN ELDERLY FAMILIES Cell-Phone Luddites Team Platinum

  49. Customers • Individuals that desire an increased sense of security • Cell phone luddites • Families • Elderly • Women Team Platinum

  50. Customer Characteristics • Desire security • Will pay for additional security • Value privacy • Live in urban areas • Rely on Emergency Medical Services (EMS) Team Platinum

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