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User-Centered Design (UCD)

User-Centered Design (UCD). CS 352 Usability Engineering Summer 2010. Announcements. Quiz tomorrow (Ch 1, 2’s readings, up to today’s lectures) Readings: Finish reading Ch 2.

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User-Centered Design (UCD)

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  1. User-Centered Design (UCD)

    CS 352 Usability Engineering Summer 2010
  2. Announcements Quiz tomorrow (Ch 1, 2’s readings, up to today’s lectures) Readings: Finish reading Ch 2. ('07 version)Read 9.2. ('02 version) Read 9.2 and 9.3. Just skim b’c we will cover them in detail in today’s lecture. Project proposal part 1, 2 due next Tue, part 3 due next Thu.
  3. Review of this week’s lectures on design The PRICPE process Pre-dispositions Research Insights Concept Prototype Evaluation Where does the user come in? Today and next few days’ lectures
  4. User-Centered Design Principles [ch. 9] Early and continual focus on users and tasks Empirical measurement Iterative design
  5. User-Centered Design Principles [ch. 9]  Early and continual focus on users and tasks Empirical measurement Iterative design
  6. Early focus on users and tasks Users’ tasks and goals are the driving force behind the development. “Where can we deploy this new technology?” vs. “What technologies are available to provide support for users’ goals?” Users’ behavior and context of use are studied and the system is designed to support them. Highlights preferences, priorities, implicit intentions E.g., (Fahmy & Spencer) Families keep shopping lists  a reusable virtual shopping list E.g., (Jeen, Moon & Rob) People are on-the-go  Google Map E.g., (Greg & Scott) Touch screen in the kitchen  large buttons Users’ characteristics are captured and designed for. E.g., (Brian & Chris) Seniors are risk-aware and don’t want to send their credit card numbers over the internet  pay upon arrival
  7. Early focus on users and tasks (cont.) Users are consulted throughout development from earliest phases to the latest, and their input is seriously taken into account. All design decisions are taken within the context of the users, their work, and their environment. Keep your users in mind at all times!!
  8. User-Centered Design Principles [ch. 9] Early and continual focus on users and tasks  Empirical measurement Iterative design
  9. Empirical measurement Empirical - derived from experiment and observation (wordnetweb.princeton.edu) Empirical measurement for usability and user experience goals Allows designers to evaluate their designs Help designers choose between alternatives
  10. User-Centered Design Principles [ch. 9] Early and continual focus on users and tasks Empirical measurement  Iterative design
  11. Iterative design
  12. Some practical issues Who are the users? What do we mean by needs? How do you generate alternative designs? How do you choose among alternatives?
  13. Some practical issues  Who are the users? What do we mean by needs? How do you generate alternative designs? How do you choose among alternatives?
  14. Who are the users? People who directly use the system to achieve a task manage the direct users make the purchasing decision Primary (frequent hands-on users) Secondary (occasional users) Tertiary (those affected by the intro of system or who will influence its purchase) Stakeholders – “people or organizations who will be affected by the system and who have a direct or indirect influence ” [Kotonya & Sommerville ‘98]
  15. Activity Who do you think are the stakeholders for the check-out system of a large supermarket? Possible answers: Check-out operators Customers (right amount, correct receipt, quick & efficient) Supermarket managers, supermarket owners (want assistants happy, customers satisfied, don’t want to lose money) Others, e.g., warehouse staff, suppliers, …
  16. Some practical issues Who are the users?  What do we mean by needs? How do you generate alternative designs? How do you choose among alternatives?
  17. What do we mean by “needs”? Designer: “What do you need?” User:“I need blah, blah, blah…” Designer:“Ok, let’s do that!” Is this always the case? No, often times, user do NOT know what they want!!!
  18. Users do not always know what they need… We approach this by understanding … The characteristics and capabilities of the user What they are trying to achieve How they achieve it currently Whether they would achieve their goals more effectively
  19. Users do not always know what they need… We approach this by understanding …  The characteristics and capabilities of the user What they are trying to achieve How they achieve it currently Whether they would achieve their goals more effectively
  20. Users do not always know what they need… We approach this by understanding … The characteristics and capabilities of the user Physical e.g., size of hands decides size of keys of a keyboard e.g., motor disabilities  eye tracking input
  21. Users do not always know what they need… We approach this by understanding … The characteristics and capabilities of the user Cognitive  memory, e.g.,the magical number of 7+2 perception problem-solving learning attention …
  22. Users do not always know what they need… We approach this by understanding … The characteristics and capabilities of the user Cognitive memory, e.g.,the magical number of 7+2 perception problem-solving learning attention … Law of Proximity Pictures on visual perceptions from http://www.interaction-design.org/encyclopedia/gestalt_principles_of_form_perception.html
  23. Users do not always know what they need… We approach this by understanding … The characteristics and capabilities of the user What they are trying to achieve How they achieve it currently Whether they would achieve their goals more effectively Case Study: StratCell
  24. StratCell[Grigoreanu et al. ‘10] A spreadsheet system with debugging aid Target users: spreadsheet users
  25. So what do we do? We approach it by understanding … The characteristics and capabilities of the user  What they are trying to achieve How they achieve it currently Whether they would achieve their goals more effectively Case Study: StratCell
  26. What users are trying to achieve? Reliable spreadsheets “Barclays Capital agreed to purchase some of Lehman’s assets but, due to a spreadsheet error resulting from hidden dependencies, the company purchased assets for millions of dollars more than they had intended [13].” [Grigoreanu et al. ‘10] Task: finding and fixing errors in spreadsheets
  27. Users do not always know what they need… We approach this by understanding … The characteristics and capabilities of the user What they are trying to achieve  How they achieve it currently Whether they would achieve their goals more effectively Case Study: StratCell
  28. How users currently achieve it? PResearchICPE UCD’s “early & continual focus on the user” principle User studies!!! Lab study, task to debug spreadsheets Interaction logs, self-reported questionnaire Findings: 8 debugging strategies including Testing, Code Inspection, Dataflow, To-do Listing, etc. PR Insights CPE
  29. Users do not always know what they need… We approach this by understanding … The characteristics and capabilities of the user What they are trying to achieve How they achieve it currently  Whether they would achieve their goals more effectively
  30. Help users achieve their goals more effectively PR Insights Concept Prototype E UCD’s “iterate” principle PRICPEvaluate UCD’s “empirical measurement” principle
  31. Take-away Users did not say “I need a tool to help me debug my spreadsheets”. It is the designer’s job to help the users figure out what they really need!
  32. Some practical issues Who are the users? What do we mean by needs?  How do you generate alternative designs? How do you choose among alternatives?
  33. How do you generate alternative designs? One pragmatic answer: “…alternatives come from looking at other similar designs, and the process of inspiration and creativity can be enhanced by prompting a designer’s own experience and by looking at others’ ideas and solutions.” [text p435 ‘07 ver.] One caveat: May become overly influenced by others’ ideas
  34. Activity Consider yesterday’s online grocery system you designed. Reflecting on the process again, what do you think inspired your outline design? See if you can identify any elements within it that you believe are truly innovative.
  35. Some practical issues Who are the users? What do we mean by needs? How do you generate alternative designs?  How do you choose among alternatives?
  36. How do you choose among alternatives? Possible answers: External (users can see) vs. internal (users cannot see) features In usability engineering, the driving force behind the design is the way the users interact with the product  External! This is not to say internal features are unimportant. Let users and stakeholders interact w/ your designs  requires prototyping (more coming later in this course)
  37. Announcement Quiz tomorrow Reading: ('07 version)Read 9.2. ('02 version) Read 9.2 and 9.3. Just skim because we have already covered them in detail in today’s lecture. Project proposal due next Tue.
  38. Announcements Quiz tomorrow (Ch 1, 2’s readings, up to today’s lectures) Readings: Finish reading Ch 2. ('07 version)Read 9.2. ('02 version) Read 9.2 and 9.3. Just skim b’c we will cover them in detail in today’s lecture. Project proposal part 1, 2 due next Tue, part 3 due next Thu.
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